Globally known, telecom powerhouse Verizon purchased Aol. for $4.4 billion dollars adding up to $50/share in May of 2015. The once 1990s digital dial up company and brunt of quite a few internet jokes, Aol. does much more today than it did in the past. The reasoning behind the merger Verizon has been brewing up […]
Why Traditional Advertising is Still Beneficial for Small Businesses
In business, exposure is key to success. Simply put, the more people who know about your business, the more potential customers you can attract. Unsurprisingly, digital marketing has become increasingly important for small businesses. Yet, traditional marketing forms –– like ads on TV, radio, and billboards –– can still present tremendous value for ingenuitive business […]
Why Businesses Prefer Paid Over Free Advertising?
A dilemma that most business marketers face these days is whether to go for paid advertising or free. You have a budget. And to perform better than your competitors, you will have to align your marketing initiatives towards the best performing channels. And you have to accommodate everything in this budget. And, it goes without […]
Hampleton Partners Report Shows Resurgence in Digital Marketing M&A
Interest from strategic investors likely to continue to fuel consolidation over the next 12 months London, February 9th 2017: The latest market report from technology M&A advisory firm, Hampleton Partners, reveals a resurgence in Digital Marketing M&A activity in 2016 with strong but selective M&A interest from strategic investors likely to continue to fuel consolidation […]
Is A Masters In Digital Marketing Worth It?
Digital marketing is poised for a nearly double digit growth for the foreseeable future. Quite a few universities have latched on to this growing demand and have started offering MBA degrees that offer specializations in digital marketing. While there is no gainsaying the fact that there are tremendous career prospects for digital marketing, is such […]
LSO gears up for most important year in its history, and re-appoints Velo for digital strategy
London – As the London Symphony Orchestra announces its new 2016/17 season of events and gears up for one of the most important years in its history – with Sir Simon Rattle taking over as Music Director in September 2017 – it has re-appointed Velo to look after its paid digital media. The agency has […]
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