Coors Light Continues to Set the Cold Standard, Introduces New Commercials Featuring Ice Cube
Starting this month, the launch of Coors Light Two-Stage Cold Activation will be supported in many ways from coast to coast. This includes new creative featuring entertainment mogul Ice Cube in two commercials, titled “Cold Talk” and “Cold Challenge,” that depict a humorous stand-off between Ice Cube – hip hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in a battle over who is colder. To view “Ice Cube: Behind the Scenes, Cold Challenge,” visit http://www.youtube.com/watch?v=vYk0zteaKD4
Known to be one of the most important figures in rap history, Ice Cube can add actor, screenwriter, film director, and producer to his illustrious list of accomplishments. As a rapper, he has sold more than 10 million albums to date. As an award-winning actor, he has appeared in more than 20 films, and he has directed or produced movies such as “Are We There Yet?” and “Barbershop.” Additionally, he served as one of the producers of the Showtime television series “Barbershop” and the TBS series “Are We There Yet?,” both of which are based upon films in which he portrayed the lead character. Cube is getting ready to kickoff a European concert tour in June.
Cube’s popularity and relevance started and grew in the world of hip-hop. However, as his popularity has increased, so has his cross-over appeal. It is Cube’s mass appeal that allows Coors Light to strongly engage and motivate a broad, diverse legal-drinking-age audience to embrace the brand, its cold refreshment and its new Two-Stage Activation bottles and cans.
The Ice Cube commercials will air on a variety of TV stations during the NBA playoffs, including ESPN and TNT. Both spots were created for Coors Light by Chicago-based commonground.
As an extension of the Two-Stage Cold Activation packaging launch, nearly 3,500 beer retailers who meet the right criteria to ensure Coors Light is Super Cold at the point of purchase will be “Super Cold Certified” this spring. The retailers will display a neon sign as evidence that the Coors Light in their store is Super Cold.
Tags: Coors , Coors Light , Beer , Ice Cube , Celebrity , Rapper , Funny , Comedy , Entertainment , Cold Challenge
This work is licensed under a Creative Commons Attribution 3.0 License.