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Joint Corporation between Indosat and Mandala Air
SupermasterStrength:
Customers will get much more easy to ordered airline ticket and all in one access through Indosat sim card provider
Weakness:
Might not all customer understand how to use cellphone to access internet or sms; there is an additional transaction fee
Opportunity:
As a first mover advantage in providing this service
Threat:
Transaction security through wire is disputable.
Both company signed the MOU this month. The corporation such as micro payment servicing , SMS based campaign, joint marketing and salesand also corporate solution service for Mandala Air telecommunication. Others are event, sponshorship and Corporate Social Responsibility.
For customer who own one of the Indosat simcard provider should registered before can use the service. There might a little charge for user. The transaction is through WAP(Wireless Access Point) from cellular phone. Almost 90 % of cellular phone has been equipped with this capability. To access it just go and click www.mandalaair.com/wap for ticket reservation, price and flight schedule.
Micro Payment is also introduced to the indosat sim card user which user who want to reserve and ticket purchasing need not use debit card, credit card or cash payment. Everything the consumer need can be access through your account at Indosat. There will promotion through SMS bulk and Alert in the future. So far the Indosat has applied this feature to: Matrix, Mentari and IM3.
Indonesia Phone Cellular user has reached 100 million people. Flight domestic growth has been reached 500% above 39 million passengers in the past 5 years.
Tags: Mandala , Air , Indosat , Indo , Indonesia , Simcard , Cell , Phone , Cellphone
