An Idiot Who Sold A Ship

Binay Srivastava August 07, 2010

An Idiot Who Sold A Ship
Author: Vijay Walia
ISBN: 9788178062051
Publisher: Unicorn Books

Do we observe these simple facts? Are they part of our grain? Do we follow them scrupulously in personal or professional life?
• We should not just see but observe the customer as well as the situation. Observing provides us an opportunity to analyze the personality as well as the situation.
• Every time we meet a customer we should not try to show too much of familiarity since we do not know the circumstances under which we are meeting them.
• The customer who is not interested may start looking at the watch or may start doing some work on the computer providing us a hint that we should leave.
These three sentences pretty well tell you what will gain from this book. Field-tested ideas that have succeeded on the ground, not just in academic classrooms.
The book provides a key to skillful application of simple skills towards business, personal and professional growth. Readers will find it equally useful in acquiring manners and etiquette necessary for successful selling and purposeful living.
Illustrations, caricatures, live examples, jokes and short stories have been included for easy assimilation of skills.
Chapter Highlights
*Plan Patiently and Implement Impatiently
*Small Gestures Make a Big Difference
*Win the Customer and Lose the Argument
*Satisfied Employees Are God’s Gifts
*Appreciate in the Open and Criticize In Camera
*Persons Who Dream Big and Pursue Their Dream Making it a Reality *Ants Act Whereas Crabs Crib
*Try and Fail Instead of Not Trying
*How to Succeed in Making Cold Calls
Each chapter invigorates you to apply what you have read and make a go for the kill.
You have read this far presumably because you found book information interesting.
Get ready to polish various skills some of which we are born with or have acquired during everyday living to be a winner in our life.
The thoughts and the ideas described in each chapter of the book will prod many to lead a well-defined life and enjoy a successful lifestyle.

The author of the book Vijay Walia has summarized the wisdom of age and experience gained during his four decades of top management experience in sales & marketing. He sees all successes as the end product of using one’s skills and says that one should continue using the skills and knowledge with focused efforts till it becomes a habit and merges with one’s personality.