Direct Marketing - An Introduction
Direct Marketing is an interactive way of marketing that uses advertising media (catalog, email, Television, etc.) to effectively measure a customer response or transaction (views, interestes, requests or oders) at any location.
Direct Marketing has an effective way of measuring customer responses and transactions.
The customer profile (or demographics) along with his/her response and transactions are recorded in a database for all marketing campaigns.
The interactive way of marketing is essentially a two-way communication between the marketer and the customer or prospect.
In the Direct Marketing cycle, the marketer who could be a manufacturer, wholesaler, retailer, not-for-profit organisation or political organisation sends a direct response communication, an advertising message often personalised and intended to generate a measurable action (an order, inquiry, store visit, or vote for a candidate), directly to the target customer or prospect. The response generates information, that is is stored in the organisation's database and is used by the direct marketer in future marketing activities.
Aghreni Technologies with many years of building direct marketing systems and managing them are bringing the benefits of measurable marketing campaigns to marketers in India for better managing their marketing investments for generating greater sales.
To learn more about Aghreni's direct marketing solutions, visit URL http://www.aghreni.com/business_solutions_em.html
Tags: Direct , Email , E-mail , Sms , Marketing , Email Marketing , Direct Marketing , Mobile , Mobile Marketing , Aghreni
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