How to write an Effective Blog

by Saria Ahmed    December 28, 2008

Everyone can blog, but not many are read and commended by people. Here’s some help to writing blogs which will sustain your thunder.

The Title

Think about your topic, translate that into a few good words for the title and you are good to go. Titles help in shaping your blog-post keeping it to-the-point as well as helping to engage the audience. Try using 5W1H, Who, What, Where, How and When, and employ adequate adjectives, incorporating humor and a twist of drama.

The Lead Paragraph

By this I mean the starting paragraph where you can always include an anecdote relating to the topic or asking a question which would get the readers thinking. Also making shorter paragraphs would help in making it look less daunting.

Visuals

One always wonders why scandalous tabloids always have great sales ratings and the answer to that is ‘pictures’. The more visuals you incorporate in your post, the better. By that I don’t mean I encourage you blatantly covering your blog with random pictures. Go find a suitable photo at Flickr, Creative Commons; should do the trick.

Also, add ALT TAGS on the images so search engines can find it easily and faster. To do this,

• go to EDIT HTML portion of your "Create New Post"
• look for 
• change it to

Structure

Use the “strong” tag to separate segments throughout the post so that

• it gives your eyes a way to skim,
• it breaks up the post, and
• it rolls into an easy summary.

Using bullets also give your eyes something to do.

Gimmicks

And last of all, using track-backs, linking other relative articles and tags are great ways to keep your blog on the search engine and easy to monitor for the readers. Add widgets, and social media icons for easy bookmarks like Digg, StumbleUpon, Reddit and .delicious. Join the buzz!

This work is licensed under a Creative Commons Attribution 3.0 License.

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