India based highly creative digital agency Niyati Technologies has announced the opening of its overseas office in Singapore.
Niyati Technologies, the Chennai, India based digital design and marketing company today announced opening of their new office in Singapore. This is the company’s first fully owned overseas office. Making the announcement, Ramesh Nair, Founder & CEO said “Singapore was a natural choice for us to expand as the country has been on a path of tremendous growth even during the economic slowdown. Opening the new office is part of Niyati’s business strategy to expand to growing markets where our expertise can be leveraged”.
Niyati has already landed a UI design project for a leading global telecommunication service provider. The company is also finalizing website and application development projects with a few local companies.
The Singapore venture will currently act as a marketing office and will expand based on the market response. The company has also developed an exclusive website - www.niyati.sg - to promote its services.
Niyati, which started 11 years ago as a creative outfit handling branding, website design and development, print design and multimedia has also ventured in to software application development and online marketing services. Says K Pradeep, Founder & COO at Niyati, “We believe our experience in developing portals, intranet & web applications, Content Management Systems (CMS) and online productivity tools will have good acceptance in the Singapore market”. The company is also focusing on targeting Singapore companies which has business interests in India. Niyati had in the past worked with Singapore Education Board in digitising their comprehensive educational guide.
Revealing plans for the Indian market, Ramesh Nair says the company will soon be opening an office in New Delhi to service their current and new clients from the region. Niyati has also recently entered into a strategic tie-up with New Delhi based brand and communications consultancy firm, Lighthouse Creative (www.lighthousecreative.in). This partnership will help both companies leverage each other’s strengths and capabilities. Niyati already has a presence in the Middle East market through their partnership with DzineCafe FZE, owned by TangenC Media, a new-age company focusing on print and digital domains.
Niyati currently services some of the leading names in the industry including Saint Gobain Glass, TVS Motor Company, National HRD Network, Lulu Group, Alcatel Lucent, ICICI Foundation and TTK Healthcare.
About Niyati Technologies Pvt. Ltd.
Founded in 1999, Niyati Technologies is a highly creative digital design and marketing company based in Chennai, India. Niyati helps companies and individuals conceptualize, design, develop and market their presence on the digital media. Apart from Chennai, Niyati has its marketing presence in New Delhi, Dubai, San Jose and Singapore.