Microsoft outshines Google
According to annual Business Superbrands Top 500 survey, conducted by The Centre for Brand Analysis (TCBA), Microsoft replaces Google at number one as the leading business brand in the world. Google has slid down to a number five on the list, while Rolls-Royce maintains its second place.
Out of a list of 1200 brands, TCBA 's panel of 25 experts shortlists 500 brands which are then rated between one to ten by business professionals. Based on this, a final ranking is given.
Blackberry steals a lot of limelight by moving up from 42nd place to third.While Nokia, Bupa, BP and Michelin have been dropped from top ten.
Tags: TCBA , Microsoft , Google
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