Reliance Life Dives into FMCG, launches Natural Drink!
Reliance Life Sciences will jointly work with Warna – Agro to launch a new mango based drink according to H N Desai, chief executive officer of Warna Agro. It was also known that a MoU has been signed by Reliance Industries and Warna Agro confirming the same. This mango drink will be manufactured by Warna Agro for Reliance where around 50,000 cartons will be manufactured and packed in an aseptic package.
Warna Agro is a Kolhapur based private arm of Warna Cooperative Dairy that is presently operating and handling aseptic packaging for a few regional companies that produce fruit based drinks. Along with a 50% stake in Warna Cooperative dairy, it also owns ‘Warna Joy’, a brand that manufactures and markets fruit based drinks in North India. However, there is no confirmation about the same from Reliance Life Sciences. Besides, the time of the launch is also not announced yet.
With fruit drinks making a comeback, many companies have ventured into this market especially the regional ones. Under the brand name U, a new mango fruit drink was launched by Khutwal Foods. Khutwal is a private firm manufacturing milk and packaged drinking water. It is surely an untapped market which has been fascinating many regional brands presently.
Reliance Life Sciences (RLS) caters to business in the spheres of medicine, plant and industrial biotechnology. It is a part of the Reliance Group of companies and its initiatives are considered to be the most biotechnologically advanced company around the world. It accommodates researches, pre-clinical and clinical development other than marketing local sales organization. The Reliance group set up by Mukesh Ambani is the leading private sector enterprise in India with its major activities involving exploration and production of oil and gas, textiles, petrochemicals etc.
Tags: Mukesh Ambani , Reliance , Reliance Industries , RIL , Warna
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