Characteristics of the travel market

by Madugundu Krishna    June 10, 2011

 Are the Intermediaries of travel industry often known by observation or by analysis from their won records the characteristics of their market? The hotelier, the transport operators, the travel agents etc. have their own records and accordingly analyze the information and make the future planning. While conducting a survey many points like changing habits and tastes are studied and forecasting are made for future trends. In travel trade, following trade, following information is required about consumer of travel trade:-

1. Profile of the traveler –it includes

Sex of the travelers

Age of travelers

Statues of travelers

Education of traveler

Family income of trawlers

Country of residence

No. of previous visits

2. Attribute of the traveler-it includes the following things

*How was the trip planned?

*Who helped?

*Reason for choosing air, sea or some other made of transport?

*When was the booking made?

*Extent to which arrangement were made in advance;

*What kind of tour -conducted: group or independent?

*Which Purpose of travel and plan about return visits?

*How was the trip financed?

*Purchases made, before or after the trip;

*Countries, goods, services found cheap/expensive;

*Vacation activities;

*Likes and dislikes;

3. Motive for travel

This is very much necessary for the purpose of advertising and promotion. There is a need for depth study of a sample of travelers to indicate fundamental motives for buying certain travel services. This study will help to overcome certain fears associated with various means of transport, to understand and break prejudices which have formed towards certain countries, tourist places and types of holidays.

4. Purchasing habits of travelers

There are a series of facts about the actual business of holding or taking a trip, for example:-

*Class of travel;

*Methods of transport used;

*Countries;

*Resorts;

*Places:-

Places visited

Length of stay;

Types of accommodation used;

Time of travel;

Expenditure per head

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