'Dear American Airlines, I Redesigned Your Website'

by Rachel Sterne    May 19, 2009

On May 18th user interface designer Dustin Curtis published a public letter to American Airlines on his website. The subject? Curtis was so frustrated trying to book a flight on AA.com that he wrote:

Dear AmericanAirlines,

I redesigned your website's front page, and I'd like to get your opinion.

I’m a user interface designer. I travel sometimes. Recently, I had the horrific displeasure of booking a flight on your website, aa.com. The experience was so bad that I vowed never to fly your airline again.

Being a web designer, Curtis went further. He "spent a couple hours" creating a more intuitive, usable interface for American Airlines, and linked his post to the live website. You can see his proposed redesign below or live here.

AA's response? Curtis tweeted today that he "got a email from the lead UX Architect at American Airlines," and was debating publishing the letter "in full" on his blog.

GroundReport did not receive a response to our request for comment from press relations at American Airlines.

Follow the saga in real-time via @dcurtis, Curtis' Twitter account.

This work is licensed under a Creative Commons Attribution 3.0 License.

Rate It:

• 1
• 2
• 3
• 4
• 5