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News: Media & Tech

Oracle CRM On Demand achieved huge market response



Oracle has gained a wide following for its market leading, social CRM solution - CRM On Demand, across a range of industries all around the world.
In the last 15 months a huge number of countries from Australia, New Zealand, China, Korea, India with some other Asian Countries have chosen Oracle CRM On Demand.


“With 15 releases in the past four and a half years, Oracle delivers even more ease-of-use enhancements to Oracle CRM On Demand customers. Coupled with Oracle Mobile Sales Assistant, our customers can continue to access CRM and enjoy productivity while on the go using their mobile devices,” said Simon Banks, General Manager, CRM On Demand, Oracle Asia Pacific. “In our latest offering, the Oracle Sales Prospector is the first of a new class of Oracle Social CRM Applications that leverage collective intelligence and analytics help sales professionals qualify leads faster based on buying patterns. Using Web 2.0 for end-user collaboration and productivity, Oracle demonstrates its commitment towards Enterprise 2.0 by tying social networking and collaboration directly into Oracle’s CRM offering,” Banks added.
Smriti Kingsley, Marketing Head, Holcim Lanka Pvt Ltd said, “Being part of a global leader in cement manufacturing, it is imperative that we facilitate and adopt the use of best practices in our operations. Our investment in Oracle’s CRM On Demand solution, especially the Oracle Mobile Sales Assistant, is expected to greatly improve field sales productivity and customer responsiveness, even in areas without network coverage. We are confident the use of Web 2.0 will foster more collaborative engagements with our customers, suppliers, employees and partners, resulting in increased profitability for our business.”


Ameya Kapnadak, Chief Marketing Officer, Artha Money said, “Within a very short span of time, we are seeing benefits from the use of Oracle CRM On Demand. The tools have already helped us become a more strategic player in the highly competitive retail finance space. Our customers are experiencing greater responsiveness with our teams as we reduce costs and improve our time to reach each customer.“





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