Promotional films to showcase J&K state’s tourism potential :Jora

by Scoop News    December 20, 2010

Jammu, December 20 (Scoop News)   - The Government is contemplating to launch a tourism promotional campaign to showcase the potential tourist spots and tourism related activities of the state to attract the world tourists.

                For the purpose a comprehensive policy would be framed for producing promotional films and taking up other media campaigns.

                The decision to this effect was taken at a high level meeting of Tourism department chaired by the Minister for Tourism and Culture,  Nawang Rigzin Jora, here today  

     As a sequel to its endeavours to promote tourism, the department would produce promotional films for initiating media campaign. A comprehensive policy will be chalked out in this regard with the provisions for consulting leading advertisement companies, the meeting decided.

                Secretary Tourism&Culture,  Atal Dullu, Special Secretary Tourism&Culture,  Altaf Hussain, Director Tourism, Jammu,  R.K.Verma, Financial Advisor Tourism and other senior officers attended the meeting.

                To make the policy more effective and innovative, the Minister directed the concerned authorities to consult the reputed agencies of the country like advertisers of Incredible India and other companies  who have a niche in the promotion of tourism. He also asked them to seek advice from Tourism Department of H.P and M.P which have already launched a massive campaign for promoting the tourism of their respective states. He instructed   to ensure that the assignment is completed at the earliest so that the people around the world could get the true picture of the varied tourism potential of Jammu and Kashmir.

                The Minister said that the state is blessed with abundant natural splendor which the government is tapping in the right perspective by developing new destinations, besides creating latest tourism infrastructural conveniences for the domestic and foreign visitors. “The adventure, pilgrim and sports tourism is also being focused upon by the government as these sectors have tremendous scope in the state”, he added.

                The Minister asked the officers to ensure quality formulation of the calendar for 2011 depicting the enchanted grandeur of tourism spots, especially religious and adventurous, of the state which will also work as publicity tool to promote tourism. 

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