Brand M.SDhoni Worth Rs.300 Crores
According to a Report appearing in The Brand Equity Section Edition of Economic Times, the Indian Team Cricket Captain, M.S.Dhoni's earnings from Brand endorsments in a year exceeds Rs.95/-Crores on a conservative estimate. Currently, he is endorsing 19 brands and at a price of Rs.5/-Crores a brand, it works out to this figure but this does not wholly represent his total earnings from such endorsements.
While a majority of the endorsements run concurrently for three years which means that his networth over this period is Rs.300/- Crores, there are brands which could run for ten years. Two such brands, viz, Pepsi and Reebock can fetch him Rs.100/- Crores.
The best of part of it at no point of time for whatever reasons his basic earnings get eroded. Besides, additional earnings are incorporated into the contracted which may relate to his performance. Thutins, hitting a ton or crossing a milestone mean more money. There could also be clause for royalty. Companies are also willing to pay him an additional amount for not endorsing competetor's products.
Well, one cannot stretch the imagination beyond a point as to what would be his networth over a period of say ten years, but one thins is sure that many would go mad even when they make such an estimate.
One Sport and many an earning.
