Strategy: How did reliability champions charm the Emirates?
There is no need to question the indisputed popularity of Japanese cars in the Arabian Peninsula. As insignificant as it sounds, it reveals the ability of Japanese industry to produce reliable vehicles that are adapted both to extreme environment and to people’s craze for high technology. And those two features are undoubtedly part of Japanese industry’s trademark in many, many fields. Let's have a look at these success key factors.
The historical reliability of Japanese technology is appreciated in many ways in the Arabian Peninsula. Indeed, Made in Japan cars have earned the reputation of vehicles conciliating cutting edge technology with a high level of resistance to harsh environment. For example, Qataris have elected Honda and Toyota their favorite car brands: a fairly righteous choice judging by reliability reports.
In 2009, the American Consumer Reports endeavored to determine the most reliable car in the world. The Honda Insight was already pointed out as the most reliable car sold on the American market back then. The brand, along with Toyota has since then never stopped to top rankings of reliability surveys held everywhere in the world.
With a very high reliability along with and an extensive offer of four-wheel drives and sedan cars, no wonder Japanese cars have become the drivers’ reference throughout the Arabian Peninsula. Japanese vehicles proved to be adapted the harsh terrains and difficult conditions and climate in this hot and sandy region. Japanese technology has proven to suit drivers’ tastes and expectations in the Peninsula but it is not its only achievement.
Japanese industry is not only providing Saudi Arabia, Qatar and the UAE with its most popular cars, but it also takes part of some of the most brilliant technological achievements in those countries. Japanese excellent reputation in the field of technology has therefore allowed this country to become a first class partner for private and public investors in the region.
Look at this other example: many successful projects were conducted in Qatar along with Japanese companies. Among them, Chiyoda Corporation has proven to be an unmatched specialist in designing and building industrial petrochemical plants, especially in Middle East. It has been active for more than 50 years and built some of Saudi Arabia biggest oil refinery in Riyadh and Jeddah in the 1960’s. Not only it is one of the first company to be rated by FTSE4 good index for corporate social responsibility, but it is also a renowned leader in large industrial facilities and extreme environments.
In Qatar, Chiyoda took part in 32 different collaborative projects with petroleum and gas industries between 2005 and 2010. Between 2005 and 2009, the company also completed some of the trains of the Qatargaz 2 LNG project. Japanese engineers thus contributed to expand the site of what was already the largest LNG plant in the world, and have been as such rewarded by the Japanese Minister of Economy with a Trade and Industry Prize. Its reputation of efficiency and responsibility, combined with the success of its previous achievements, allow Chiyoda to keep on taking part in the most technical projects in the Persian Gulf countries nowadays.
Reliability of Japanese technology is undoubtedly acknowledged among the countries of the Arabian Peninsula. From cars to high technology infrastructures, Japanese companies are appreciated for their unexampled capacity to design highly technological systems that are built to last, in such a harsh environment.
Besides, companies like Chiyoda are very likely to participate to other works in the future. They have a great experience of working in the Emirates and countries of the region indeed continuously build new infrastructures that require the help of highly capable technicians and engineers. The word has already spread that Japanese companies would get involved in the water treatment projects Qatar will carry out to prepare FIFA World Cup in 2022. Here is an exciting rumor that might very well turn out to be true given the credit Japanese firms have already earned in this country.
Tags: Strategy , International , Business , Technology , Industry , Reliability
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