Bollywood actress and popular heroine of the 1990s and 2000s has become the brand ambassador of SONY PAL a new entertainment channel launched in India in September 1, which will be focusing on women-themed shows. The channel’s theme is “Yeh Pal Hamara Hai”, which roughly translates to this time is ours! Juhi will also be joined by former Bollywood actress Raveena Tandon, who will host a show on the channel.
Juhi’s latest engagement was announced on August 4, at the end of Juhi’s interaction with spiritual leader Sadhguru, when they met in Mumbai for an “In Conversation with the Mystic” episode. Juhi and Sadhguru discussed issues related to life and love, and covered various topics such as marriage, relationships, the meaning of love, and various other social issues.
The SONY PAL channel is owned by Multi-Screen Media Pvt. Ltd. (MSM). Mr. N. P. Singh, CEO of MSM said, “At MSM, we believe in bringing our viewers content that is contemporary and in line with changing times. Keeping with that belief, we are pleased to announce the launch of Sony PAL, our new Hindi general entertainment channel, which will present an eclectic mix of shows with empowering stories and identifiable characters that will have universal appeal. Our strong distribution network will help Sony PAL reach our viewers effectively across all Hindi speaking markets.”
The channel will join Sony’s already existing SET or Sony Entertainment Television channel, which is a leading Hindi-content entertainment channel in the Indian television space. SONY PAL will focus on offering contemporary and relatable entertainment to the modern Indian woman. Producers who have signed on to create content for teh channel include Shashi and Sumeet Mittal, Deeya and Tony Singh, Anu Ranjan, Dheeraj Kumar, and Ekta Kapoor, popularly known as the “queen of soaps.”
Actress Raveena Tandon will host unique chat show titled “Simply Baatein with Raveena” that will be produced by GR8 Entertainment and anchored by her. The show will be an interactive chat show where Raveena will look at issues and address them, which fall under the collective theme of feminism and womanhood. The show will be a jovial, light-hearted and enjoyable offering of advice from celebrities and famous personalities in their particular fields.