Heinz Pulls Mayonnaise Ad With Men Kissing

Anuradha Agarwal a year ago Region: United States

Condiment manufacturer Heinz withdraw an advertisement featuring two men kissing after viewers complained that it was offensive. The Advertising Standards Authority received on more than 200 complains regarding the advert... more

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Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for Microsoft

Suranjana Ghosh a year ago Region: United States

Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for the software giant, a person familiar with the plans confirmed to The Associated Press on condition on anonymity because the deal has ... more

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Marketing

Lers Thisayakorn a year ago Region: Thailand

Marketing - from "4 P's" to "4 C's" to "4 V's" While I was studying marketing in the university, the "4 P's" of marketing approach was the core of the subject. Later, Bob Lauterborn, professor of advertising at the Univ... more

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