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Direct Marketing - An Introduction
Region: IndiaDirect Marketing is an interactive way of marketing that uses advertising media (catalog, email, Television, etc.) to effectively measure a customer response or transaction (views, interestes, requests or oders) at any loc... more
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Aghreni's email platform delivers localised content to target vernacular demographics
Region: IndiaAghreni's bulk email and mobile messaging platform can deliver rich HTML content in Indian languages for Indian Marketers to target the non-english speaking segments. Aghreni demonstrated the platform features to leadin... more
Views: 310Metrics for measuring the success of your email marketing campaigns
Region: India
Peter Drucker, the father of ‘modern management’ said ‘If you can’t measure, you can’t control it; if you can’t control, you can’t manage it”. If you can’t manage, ... more
Views: 409Get the most out of email marketing by tailoring to target
Region: Indiarecent study by a team of computer scientists at the University of California looked at the response rates and profitability of professional spammers. By hacking into the Storm network, which has control of over o... more
Views: 358Can Direct Marketing help Marketers in generating additional leads?
Region: IndiaDirect Marketing can bring many benefits to both buyers and sellers, whether it is employed as a complete business model (like in the case of Dell Computers) or as a supplement to a broader integrated marketing mix (like... more
Views: 372Aghreni Technologies will offer Best of Email and Mobile Marketing Automation solutions and Services
Region: IndiaAghreni Technologies, that is part of a global email marketing giant whose competitors include the best names in the business is offering e-messenger, email and mobile marketing automation platform that can send high vol... more
Views: 1718Email Delivery Optimization Techniques from Email Marketing Solutions Provider - Aghreni Technologie
Region: IndiaDoes your email marketing software or service provider guarantee email delivery optimization? Certainly most do not! There is a misconception with marketers and providers that email marketing software is a bulk ma... more
Views: 897