Home / Business / Investor Lawsuit alleges Misleading Statements by Facebook Inc (NASDAQ:FB) over video metrics estimates

Investor Lawsuit alleges Misleading Statements by Facebook Inc (NASDAQ:FB) over video metrics estimates

The Shareholders Foundation announces that an investor, who purchased shares of Facebook Inc (NASDAQ:FB), filed a lawsuit over alleged Securities Laws violations by Facebook Inc in connection with certain allegedly false and misleading statements made over video metrics estimates.

Investors who purchased shares of Facebook Inc (NASDAQ:FB) have certain options and for certain investors are short and strict deadlines running. Deadline: March 28, 2017. NASDAQ:FB investors should contact the Shareholders Foundation at [email protected] or call +1(858) 779 – 1554.

According to the complaint the plaintiff alleges on behalf of purchasers of Facebook Inc (NASDAQ:FB) common shares between May 5, 2014 and December 9, 2016, that the defendants violated Federal Securities Laws. More specifically, the plaintiff claims that between May 5, 2014 and December 9, 2016, the Defendants made false and/or misleading statements and/or failed to disclose that Facebook’s metrics to calculate the average time users spent watching videos was overestimated by between 60% and 80%, that Facebook provided inaccurate statistics to advertisers regarding the amount of activity their ads received on the Website, and that as a result, the Defendants’ public statements were materially false and misleading at all relevant times.

On May 5, 2014, Facebook Inc posted a release entitled “Introducing video metrics’ to the website’s business page. The plaintiff claims the release touted Facebook Inc’s advertising products which would allow advertisers to measure the performance of their ads with metrics calculated by Facebook Inc.

On September 22, 2016, an article was published entitled “Facebook Overestimeted Key Video Metric for Two Years”

Shares of Facebook Inc (NASDAQ:FB) grew from $56.75 per share in April 2014 to as high as $132.07 per share in October 2016.

In November 2016 Facebook Inc issued a release entitled “An Update on Metrics and Reporting”. The plaintiff claims that this release disclosed additional faulty metric and announced that Facebook Inc needed to update its metrics to provide clarity and confidence.

Then on December 9, 2016, which was subsequently updated on December 12, 2016, Facebook Inc posted the article “Metrics FYI: Estimated Reach, Streaming Reactions, and Graph API” to the Webstie’s business section. The plaintiff says that the article discussed Facebook Inc’s additional changes to address problems with calculating metrics.

Shares of Facebook Inc (NASDAQ:FB) declined to as low as $115.05 per share.

On February 8, 2017, NASDAQ:FB shares closed at $134.20 per share.

Those who purchased NASDAQ:FB shares have certain options and should contact the Shareholders Foundation.

Shareholders Foundation, Inc.
Michael Daniels
3111 Camino Del Rio North – Suite 423
92108 San Diego
Phone: +1-(858)-779-1554
Fax: +1-(858)-605-5739
[email protected]