Managing inbound and outbound email could be the most time consuming part of a sales professional’s day. The average sales person gets 120 emails per day, of which about 40 are externally facing and deal with direct customer interactions. Managing this volume of correspondence is really hard to handle in a short 8-hour shift. There are only 48 ten-minute time slots in an eight-hour day and it is hard to fit 40 email responses into them.
Then there is the issue of follow up. Did the customer respond? When does the sales rep need to send a follow-on email? Which emails require immediate attention?
Match My Email includes super cool technology that makes email management much easier in Salesforce
Match My Email is the #1 email auto-logging app on the AppExchange. Match My Email includes the most sophisticated email sorting and filing algorithm on the market. The app removes a big piece of drudgery from a sales person’s daily routine, namely manual email logging. With MME all emails are automatically uploaded to Salesforce. No more clicking on the “Add to Salesforce” button. The app does all the work of syncing and logging emails to Salesforce. Plus Match My Email works with any IMAP-compatible email system including the favorites Gmail, Google Apps, Office 365 and Microsoft Exchange, as well as 40+ other email services like Dreamhost, Sherweb, Intermedia and Apptix.
Because Match My Email is fully automated it creates ‘perfect’ email data in Salesforce. These data can be used to manage the sales process in Salesforce.
Create Reports Easily with the Best Salesforce Email Integration App
Match My Email includes a Report Package. This package makes it easy to create Reports, Dashboards and List Views in Salesforce. Match My Email can create reports on User Email Activity by Direction or Email Activity by Record Type. Many users utilize Match My Email to build List Views of ‘cold’ or ‘hot’ or ‘forgotten’ or ‘active’ Leads. These List View can measure the time since the last email was received from the customer as a way of measuring the intensity of customer engagement.
At RAE Internet, the parent company of Match My Email, dynamic email List Views in Salesforce.com are used on a daily basis to manage email drip campaigns, in other words a fancy way of saying email follow up. Each day the sales rep opens a ‘Send Second Email’ list view and see which Leads have not sent an email in the last 7 days. At RAE, Sales rep have a ‘key performance indicator’ that every Lead must receive an email at least once every 7 days. The List View prompts the sales rep to send a follow Up email. Once an email is sent, the Lead will fall off the List View because one of the ‘conditions’ has been met.