Not long ago, outsourcing was a defensive play. For many firms, it’s now an offensive strategy. In contrast to its past iterations, Deloitte’s 2018 Global Outsourcing Survey found that cost optimization is no longer the reason — nor, in fact, among the top five reasons — why corporations outsource. In fact, the survey of 500 […]
How Startups Can Gain Early Exposure and Visibility
When we speak of building a business, having a great product to sell is but a small piece of the equation. It’s certainly the vital and foundational pillar, but you aren’t going to achieve initial (let alone lasting) success on the basis of a good product alone. For starters, you need to connect with someone […]
10 CRO Statistics to Help Improve Your Marketing Strategy
For most of the companies, Conversation Rate Optimization (CRO) appears as “too good to be true.” But for those who are serious about growth, these are golden pearls of knowledge.
Why Do Today’s Best-Selling Authors Write About Happiness?
Many people are pursuing the attainment of happiness through reading books, listening to audios, and attending seminars. The newest content on the scene might be jazzed up by charismatic people like Tony Robbins, but the information is age-old. The self-help and happiness market exploded in the 1980s with the popularization of classic books like As […]
A Guide on What Types of Technology Go into The Typical Smart Home Today
Smart homes are becoming more popular than ever before and it isn’t hard to see why. Allowing us to control things such as heating, lighting and energy at the simple touch of a button or voice command, smart homes make our lives much easier. The question is, what types of technology go into the typical […]
Former Navy Seal Brandon Webb and the Red Circle Foundation
Former Navy SEAL Brandon Webb is proof positive that real life is better than movies. A bona fide war hero, a businessman who knows failure (in the Abe Lincoln/Harry Truman sense) yet bounces back to phenomenal success, Webb has a story to tell that challenges and uplifts. His narrative is also sobering. Not content to […]