A peak of $693 million dollars was the cost of the last presidential campaign in 2004. The common estimated total for this year could be at least $1 billion dollars. An overall projection predicted by Fortune magazine could put the cost of the race to about $3 billion dollars.
George H. W. Bush’s campaign cost $59 million dollars. Lincoln’s campaign is believed to have cost $100,000.
In preparation of “Super Tuesday” which is February 5 with 22 states holding their respective primary elections, the US presidential hopefuls are tapping into their campaign war chests.
Official tally of the finances for 2007 will not be published until the end of January by the Federal Election Commission. But Barack Obama and Hillary Clinton had already released their numbers.