Technology moves fast, so you have to move just as quickly. If you’re not up with the latest tech trends, you’ll be leagues behind your top competitors, who understand the value of new tech in magnifying business and getting ahead of the curve.
With the turn of the new year, it’s a sure bet that your competition has embraced the technology available to them, which means you’ll need to update your tools for 2017. This year, we’ll see some major technological trends emerge, from the incorporation of bots into business interactions to stronger communication between companies and customers.
As you make resolutions for the new year, consider making some of these top business tools a priority for your firm.
1. Updated Task Management Software
Business processes in 2017 shouldn’t be nearly as complex as they have been, thanks to updated task management software applications. With tools like TaskQue, an online task management and project automation software, companies can bring marketing and sales teams together, to collaborate on projects and work toward simultaneous business goals. Individuals can have a far greater impact on the organization as a whole, thanks to new and improved software.
2. All-in-One Communication
Email, SMS messaging, phone calls, and video conferencing used to be separate modes for every business, but not anymore. Automation and specialized business tools have become commonplace in 2017 to give us all-in-one communication tools that revolutionize the way companies interact with other firms as well as clients.
A top tool in the industry is DialPad, which was ranked among the 500 fastest-growing technology companies by Deloitte’s Technology. This tool, which services more than 25,000 customers, removes the need for a desk phone and combines office and on-the-go communication into one effective tool.
3. Easier Social Management
Improving your social efforts should be a huge resolution for the new year, particularly if your firm is hoping to build brand awareness. According to research from SmallBizTrends, 79 percent of all Internet users actively use Facebook, and access to social channels has become the number-one interest of anyone who goes online.
Making your social management easier will optimize efficiency and maximize the reach of your brand to these waiting consumers. Buffer is a top contender in social management and automation.
With this simple application, you can get access to all your social channels through one dashboard. You’ll spend no more than an hour scheduling posts and cross-promoting your content instead of hanging out on all your channels all day long, trying to time your posts and juggle interactions on all networks.
This automation tool takes much of the grunt work out of the process, and this kind of social control is a must have for businesses looking to grow.
4. More Bots in the Workplace
Chatbots proliferated messaging apps a few years ago, and are now an integral part of consumer culture. Companies that want to get to know their customers better and make stronger connections can benefit from the use of bots in their sales and marketing strategies.
Chyme and Kore are two companies that seek to bring chat bot technology to the workplace. They help retailers keep track of their inventory and communicate with customers. The softwares offer tangible, highly functional uses to companies who’d like to make the most of big data and machine learning.
Whether brands accept the changing technology of 2017 or not will be a deciding factor in their growth this year. The resolutions made today will mold future business activity, and if technology is not a part of the goals people set today, it will be difficult for organizations to maintain growth and power among their competitors.