Exhibitors these days have a plethora of exhibit options to display their goods and merchandise for a trade show. It’s important to build a know-how of the different types of displays used in the industry to make more informed decisions. Here’s a compilation of the five different types of trade show exhibits effective for a marketing event.
Every trade show display has its own ad-hoc features and uses along with exhibit feasibility. The display you choose should largely depend on your promotional needs and marketing requirements. One of the most popular options is a custom built booth with defined width, height and depth specifications. It can be used to organize a stunning trade show for displaying a breakthrough product or your firm’s competitive edge, as it offers flexibility for adding creative design attributes, a wide range of marketing accessories, and AV components to augment your brand image.
Portable Trade Show Display
This is a common type of exhibit solution used by most companies because these displays are lightweight with a one-hand assembly and offer a great display area without taking up too much space. Their efficacy can largely be augmented by using features like backlighting, counters, bridges and alcoves. These exhibits offer a great deal of diversity in displaying goods and services since they can be easily converted from tabletops to island trade show displays. This is an inexpensive yet highly productive option for fresh exhibitors and those promoting their brand in small-scale trade shows at a regional level. Check out some nice designs at Expo Marketing.
Custom Modular Display
A custom modular trade show display is made up of lightweight materials like aluminum, plexiglass, and high-grade fabrics. It consists of interchangeable units like back walls, counters, display pedestal and exterior panels that offer exhibitors the flexibility to reconfigure the size or appearance of the exhibit from one trade show event to another. This type of an exhibit is a low cost, flexible display which includes a massive imaging appeal, easy portability, simple assembly and low shipping & managing expenses.
Ideal for exhibitors on a budget or when you need to cut back on trade show costs, this exhibit is normally preowned and comes handy when you need to display your products at an event. Most expo marketing firms provide a wide range of used and pre-owned displays that can be purchased or rented for an event. These are available in different designs, sizes, specifications and prices, so ensure you select the right kind of display suiting your marketing needs, booth design plan, communication requirements, and branding basics. Once you have a display that seems perfect for the floor configuration, use some creative structural units and graphics to step up the aesthetics of the display.
You can use rental displays for a trade show if your budget is limited and you’re looking for a cost-effective exhibit solution. Instead of buying a new trade show booth it is better to rent one that matches your trade show floor configuration and promotional requirements. Displays like island exhibits, portable displays and peninsula exhibits are also available from inventories of reputable trade show companies for rent, something that has seen an upward trend within the last few years.