The Internet has revolutionized how businesses are conducted. Before, product awareness, payments, and delivery take several days – even weeks. Now, getting to know a product and buying it can be done in just a few minutes.
Because of the opportunities that come with Internet usage, businesses have decided to use platforms to expand their customer reach. The epitome of this is the use of websites. Today, businesses are expected to have one to cater to a wider clientele and to expedite business transactions. If you are an entrepreneur thinking of starting your own website, here are the basic components that a website should have before becoming fully operational:
What will you offer? If you are already an entrepreneur even before you decided to have a website, then you already know the answer to the question. However, if you still don’t have a product, you better brainstorm now. In the time that you have decided what offering you aim to sell, consider if it is strategic to market it online. If not, stick to the traditional ways of doing business.
#2: Domain Name
A domain name is the name of the website. It is the URL that the user enters in the address bar if he wants to visit your website. Here are a few reminders when creating one:
- You should think of the name that would best hint on your product so that when it is seen or recommended, customers will have the idea of what website they will be visiting.
- The name should be easily remembered. So that the customers won’t forget, keep the name short and easy to spell. Don’t include highfalutin words.
Every brand should have a logo. This makes the company more distinguishable against competitors. Moreover, a logo helps imbed an image to the minds of people who see it. Through this, customers will have a lasting impression every time something is associated with the logo. Get a graphic designer now to get the best logo for your website.
Pictures tell a thousand stories. Pictures also attract a thousand customers. Pictures are the most noticeable content in a website because they please a customer’s sense of sight. Imagine a website with pure text and you would feel bored instantly. Simply said, pictures add color to your website. Make sure to choose the high-quality and appropriate ones.
Content, just like pictures, increase the attractiveness of websites. Users don’t visit websites only to see pictures. They also go there to learn something, to read about interesting news, or to hear unique stories. You need to figure out what type of content would best complement your products and services. If your content becomes viral, so does your products and service. So before you give a go signal to your web developer, carefully layout the content that you will post on your website.
I hope that I was able to successfully educate you about the necessary elements that your website should have. With these components taken into consideration, you are ensured that you are kicking off your e-commerce journey smoothly!