Facebook is widely used and has billions of users across the globe, which makes it a social phenomenon. It is hard to overstate the importance of the online social media site for business, communication and social relationships with users across the globe spending infinite number of hours on the site and Facebook is turning out to become an increasingly important way of obtaining information not only about family and friends, but also about other events happening in the world.
An Initial Public Offering of hundred billion dollar on Wall Street makes Facebook an important economic sector in itself. Facebook has an entire interface exclusively made for businesses with complete business profile pages and an advertising system, which allows marketing agencies to target their ads based on the amount of information provided by the users about themselves on the site.
This not only generates huge revenues for the company, but also creates a unique opportunity for small or medium enterprises with limited advertising budgets and a need to reach targeted audiences.
In the year 2009, the chat program, which was launched by Facebook, surpassed one billion messages per day milestone.
These figures do not take into consideration the other communication methods on the site like messages, comments or wall posts, but it does demonstrate the growing importance of this site as a way for people to exchange information. Even on a cultural side of it, this kind of huge popularity shows its capacity to shape language and communication methods among the active members.
We know how popular Facebook is in the current world and the countless number of active users it has each day. So, if you are an Internet marketer or wanting to start an online business or even just want a huge fan following, the first thing that comes to your mind is traffic (the number of visitors to a site).
There are many ways to drive traffic; Facebook being one of the most popular sites, it is easy to tap traffic from it. Some effective tricks to drive traffic from Facebook are discussed below.
Increase the Size of Your FB Images
Many a times, the FB post that has images gets more visitors than those with no images. Make the image prominent, and you will get a lot of likes, share and comments. Go for full sized images for your FB blog post updates. You can check your Facebook Insights, and also the blog site metrics to assess your success with big images. In order to create a full sized image on Facebook, upload the image directly and then link to your blog post along with it; then use a shortened link such as a tiny URL to keep your post text looking clean.
Keep your Updates Short
If you are driving traffic to your blog, and if your blog article has a lot of text, a short update on Facebook can generate the most engagement. It is ideal to restrict your update to one sentence. One thing to keep in mind is that a lot of your friends or followers also use Facebook on mobile as well. So, make sure to keep your text post short and clear.
Schedule Your Posts Rightly
Sometimes, you post a lot of updates and you don’t get the kind of traffic and engagement from the users as you expected; there could be a reason for this, and may be you are not posting updates at the right time. Scheduling updates to go live when you are not in front of the computer is a very good way to reach out to a lot of people. On a daily basis, you can share around 4 or 5 updates maximum and try to spread them. That should be the prime goal. By doing so, every new update brings in many people to your fan page.
Conduct Contests on Your Site
You can generate huge traffic to your site/blog by publishing interesting content or hosting contests and promoting these contests by posting it on your Facebook Page. Your followers would love to engage with you, and a lot of companies/business caters to this need by hosting Facebook contests. Scale up your marketing strategy to drive in more traffic to your website. A lot of businesses host contests and promote them on their FB Page in order to generate interest among their followers.
Share Interesting Content from Others
Sharing some interesting content from other people is actually a brilliant strategy for driving huge traffic to your own site. As we all know, social media is all about sharing. So, why not share a blog or an article from some popular names in different industries. Always try using articles that are most relevant to the market your business belongs to and that relates to your followers or target audience too.
This strategy makes the business you are in look more willing to share ideas and information; thereby you will be appreciated by your customers for your informative content and the value addition. This is a good way of engaging a lot of your followers on your page and there will be a lot of people who will share the content you shared and the reach of your posts can multiply and eventually you will get more people visiting your site. Especially if you are in an online business, you will know the value of traffic; the more the traffic to your site, the more the potential customers and the more the money you can make.
We all know the importance of social media sites when it comes to driving traffic, especially Facebook. It has billions of users and just imagine – if you are able to do things right to drive traffic, you can become an internet marketing guru with huge number of followers. The tips and tricks discussed in this article are just some ways of driving traffic; there are many more ways. Be creative and also think of new ways to bring in more visitors to your site.