Arguably, video content is the most effective form of visual content for getting more customers and sales for your business. Video is the best when it comes to visual content marketing. If you want to get noticed, video is the most powerful way to clearly convey the unique value you have to offer your ideal customers. There’s no better way to realize the #1 goal of online marketing: to position your business as the top choice for solving your customers’ immediate real-world challenges.
With animated video, you can inspire strong, positive emotions and connect those emotions with your business message. As you may be well aware, most buying decisions are strongly rooted in the emotional experience an online brand inspires, and it’s not just about the facts and figures. Statistically speaking, visual content designed to bring out strong bursts of excitement and/or delight are 200% more effective than the usual text-only sales or blog copy, and this is where animated videos shine, and they are particularly effective for both inspiring positive emotions and for communicating your business “value-story” through data.
It turns out that great animated video content, such as the ones created by Spiel Studios, including animated explainer videos, gives you the ability to easily communicate your business message through visually combining powerful emotional and informational content with the use of fun and emotionally expressive animated characters, cool graphics, text display and transition effects, strong and emotionally expressive colors and much more.
So now that you’ve made an animated video that captivates viewers, cuts to the chase and inspires, you need to ensure that it gets noticed and watched.
But how do you draw people in and optimize your animated video’s impact online? Here are 5 tips that will help you to make a healthy return on your video investment:
Harness the power of Social Media
Social media has become one of the most important marketing tools any business can have. It’s a resource that has the potential to take your business to the next level. If you want to drive traffic to your animated video, embed all of your social media accounts, such as Twitter and Facebook to help you to increase your viewer numbers.When a viewer sees your video on your social networks, he or she is more likely to go to your website to learn more about your brand. That’s a fantastic way to get visitors to your website and check out your products and services!
It’s always a great sign when your video gains likes and comments. It tells you that people are paying attention and are interested in what you have to offer. One comment often prompts another comment, and before you know it, more and more people will be watching your video. Don’t forget to include annotations, like requesting a thumbs-up or a share, to help to boost your SEO efforts as well as encourage engagement.
Use video streaming platforms
With popular video streaming sites like YouTube or Vimeo, you can reach a far larger audience than you can imagine. Actually, hosting your video on these sites, rather than on your own website, can be a far better option. The reason for this is because web servers, especially shared servers, don’t usually have the power to host videos. Sure, you may be able to upload it, but videos have a tendency to slow down your website, and this is bad news for usability. If customers have trouble with viewing your site properly, you could miss out on sales. On YouTube, you can reach out to millions who are searching for videos (along the lines of those you have created), and you can embed your video onto your website without having to use up valuable storage space and bandwidth.Once uploaded, encourage people to share your video on their websites or blogs, to help give a boost to your video’s ranking in search engines.
Put search engines to work for you
If you want search engines to be able to identify your videos and index them accordingly, it’s a good idea to create a video sitemap.This would help search engines like Google to locate your video thumbnail and display it on relevant SERP pages.
Have you ever heard of click-bait? Using an attractive still image with an appealing title and summary, should increase your click-through numbers. However, make sure that in the title, summary and any other supporting content you use popular search terms and phrases that are related to the video’s topic and content. This will help entice viewers on social platforms as well as via search engines so that your video receives maximum coverage.
Did you know that adding a keyword-rich transcript to your video in YouTube can make it accessible to a wider audience? Yes, there are tons of hearing impaired and foreign language speakers who are interested in what you have to offer! So why not write a transcript? A transcript provides all of your video’s content, so users on YouTube or Google can find it using their choice of search or key words.
Be consistent across the board with other content
Always ensure that other marketing material is consistent with your video.In the long run, this helps you to communicate a brand image that is clear and dependable, and to establish a sense of familiarity. Your goal is to get people to associate your animation with positive views and experiences of your company. To further extend your story and engage your audience, you might even engage in transmedia storytelling, social media and other digital technologies.
With animated videos, you can introduce your target customers to your story, which can be continued and further elaborated elsewhere. Take your animated character across to other marketing vehicles and see where it ends up! Now that you’ve read some useful tips on how to optimize your animated video online, it’s time to put them to use to and make your video a winner!
Image Credit:- pixabay