Starting small doesn’t necessarily mean that you should neglect actions that can lead your business to skyrocketing growth. As the year closes, giving yourself the opportunity to reflect on the marketing efforts that worked and that didn’t can gain you enormous benefits. Just like any successful entrepreneur, learning from your mistake can help you make intelligent decisions in the future.
Plus, since 2016 is just a few days away, both large and small-scale businesses must make an effort to research about the current trends that could enable them to reach a wide range of customers. We all know that in this industry, everything can change in a snap of a finger, and those who cannot adapt to these changes are waiting for defeat.
Now, how do you actually prepare for 2016? Below are some of the new marketing strategies for businesses that can help you end the year with a bang and you welcome 2016 with an even louder bang.
Nowadays, putting up a site and making sure you are providing quality content is not enough. Since there are so many established websites out there, you have to exert extra effort to make sure you are enabling your target audience to find you, and in terms of connectivity, you can never go wrong with creating a responsive layout.
In the upcoming year, welcoming this kind of change can impact your business. If you’re not convinced going mobile is worth it, here’s why you should take a second look at it:
- Staying On-the-Go
I’m pretty sure that by now, you already know the importance mobile phones play in reaching thousands of consumers. Since most people prefer to research using their phones, it is a must that you create an interface that is compatible with any kind of mobile device. No, it’s not enough that your site works well on laptops and computers. Today, going mobile is already a necessity so your site can stay-on-the-go.
- Keeping Google Your Close Friend
Search engines wouldn’t be pleased with your site if you don’t make a way to be mobile friendly as early as now (actually, if your site isn’t optimized yet, you are way behind your competitors). Since Google acknowledges the need of consumers to stay in the loop in this fast-paced world, search engines prioritize sites that are mobile friendly and that are providing relevance to what consumers need, making it harder for sites that aren’t optimized to stay in the game.
Keep it Clean
There is no shortcut to success, and that’s what you can learn from sites that were penalized because of their sneaky efforts to redirect their consumers into their web page.
Google has always been vigilant in reprimanding sites that are providing irrelevant links on their online audience just to increase traffic or to gain online leverage. Based on Google’s guidelines, you can only insert links if it is directly related to what your users need to find and if it will enrich their experience. If it’s not, then you are in serious trouble.
Hence, do yourself a favor and always keep it clean. Do not add so many irrelevant links into your content just to redirect your audience. Google won’t allow it.
Great Content is Imperative
This may not sound like a part of the new marketing strategies for businesses for 2016 since this has always been one of the greatest online commandments of all time, but it is a fact that great content always attracts online consumers.
If you have always been contented with providing your audience free blogs, it’s now time to take your content marketing strategy up a notch by also providing free videos, infographics, podcasts and the likes. By doing so, you can reach out to more audience and target their specific needs. Even though you might have to spend a little bit more, investing on your audience can help you financially grow.
Build Long-Term Relationships
Although you may increase conversion through short-term marketing strategies that directly motivate your consumers to take an action, building long-term relationships with your target market can enable your business to incessantly grow.
You may not see instant results, but providing free quality content to your audience can help you build relationships that can widen your network in no time. This way, even if some of your online readers do not buy the idea of purchasing your product or subscribing to your network at the moment, you would have a place in your consumers’ hearts, making it easier for you to attract loyalty that will lead to conversion.
Test Your Site
New marketing strategies for businesses today involve evaluating what works and what doesn’t. While a lot of entrepreneurs are geared towards producing content, testing actions that lead to conversion can help you determine the strategies that you can use in the future. Surely, this means extra work, but not testing your site means failing to actually embrace changes and adapt to the needs of your target market.
Always analyze your market plan by going back to your objectives. Did the strategies you use work to help you meet your goals or are there still rooms for improvement? If one marketing technique doesn’t work, find out what does by understanding the movement of your online audience. Always learn from the statistics.
Take Advantage of Geo-Precise Targeting Services
Anything is possible nowadays, thanks to tools that make it easier for entrepreneurs like you to offer the right services and products to a specific group of people. With the use of geo-precise marketing, you are now more capable of learning the preferences and norms within a certain area, making it easier for you to create strategies that actually fit the needs of your consumers.
So take advantage of tools like Facebook ads and Google AdWords so you can make sure that you are creating the right strategies for the right consumers.
Starting an online business is easy, but staying in the field is a big challenge. If you want to be a success in this domain, always be ready to embrace changes and revolutionize the way you work. After all, the new marketing strategies for businesses today may be a thing of the past tomorrow.