Teens are unlikely to pay attention to apps that make their devices unusable when driving. Teens seem to believe that they have the ability of an experienced driver to talk or text and drive. Some also access social media and create posts or respond to comments while driving. Teens need to understand the importance of paying attention to the road so marketing safety apps to parents is the appropriate avenue to take.
Prevent Distracted Driving
Beyond a discussion about what distracted driving can result in is doing something to prevent it from happening, to begin with. Mobile application companies should market to parents with video campaigns, free trials, and advanced features to monitor teens for distracted driving habits in real-time. Apps with more features for monitoring specific application use while driving, the use of a seatbelt, and the volume of music help keep teens focused on the road.
Teens use social media chat apps like KiK, an average of 74-minutes per day. When the apps are in use while operating a vehicle, a brief second taken off the road can result in a serious accident.
Parents can use plug and play devices to monitor a teen driver’s location. Some measure speed and driving habits. Others go a few steps further and allow parents to create location barriers they permit their teens to be in. A violation of any rules set by parents sends a notification to parents.
Parentally Controlled Devices
Technology has advanced with apps to block texts for specific periods. Marketing text blocker apps to parents enables them to ensure that there are no incoming or outgoing messages using specific apps while a teen is driving.
Parentally Controlled Monitoring
If more parents knew that they could view all of the texts, calls, and social media activity on their teens’ smartphones, a lot more apps would be manually disabled. A service such as TeenSafe, as an example, lets parents view information on installed apps, social media posts, usage logs, and other relevant usage. The benefit here is that the teen will not even know the program is being used to monitor them, for their own safety. It is not snooping or invading privacy when these items are proven to have been used while a teen was driving.
Automated Text Responses
Some parents know about automated text response apps, but most use them for themselves. If you choose to not install a text-blocking program, consider shopping the different automated response apps. These apps send a response without a phone even being touched that can say things like, “I’m driving” or “I can’t text right now” to let senders know that the teen is unavailable.
Locate Delinquent or Endangered Teens
If more parents used teen tracking apps, finding delinquent or endangered children may become a bit easier. It is important to ensure that the device’s GPS location is turned on so that it can be pinged. Marketing apps to parents with instructions on how to turn on GPS locations on teen devices is ideal. When parents are empowered with information, they put it to use.
In the future, the use of mobile apps to locate missing teens may become faster than involving local law enforcement agencies.
Parents should take advantage of technology by using mobile applications to keep their teens safe on the road. Some vehicles, such as the Chevy model line-up, include safe driver technology, which parents can control. Marketing these safety applications to parents makes them aware of what they can do to make sure their teens are practicing safe driving practices. Most of the available applications can be installed and used on a parent’s mobile device or personal computer for monitoring purposes.