What’s the point of having your own e-commerce site if it’s not user-friendly and easy for customers to get around? If customers don’t appreciate the look and feel of your site, they are likely to move to one of your competitors and you’ll lose that potential profit. But it can be tough to figure out exactly how to make your site user-friendly enough for them to stick around. We’re going to go into exactly how you can make that happen down below with seven ways to improve your site.
- Only Use Reputable E-Commerce Platforms
The first decision you’re likely to make about your e-commerce site is which platform you’re going to run it off of. One of the best recommendations that could be made for this is WooCommerce, which is a WordPress plugin that’s going to give you everything you need to run a great site. This platform is kind of like the foundation of your house – you want it to be strong if you don’t want your house breaking down or falling into ill-repair. This would be no good if you want to keep those customers around long enough for them to buy your products.
- Make Sure to Spend Time on The Design
If you go with WooCommerce for your e-commerce platform, that’s only one step in the equation. The next step is figuring out what design you want to use. Your store’s design is a crucial aspect of keeping around customers long enough for them to buy your products. There are plenty of themes out there for you to choose from, so just do a bit of research and you’re going to find a theme that will work for your site and keep your customers there for
- Optimize Your Site’s Speed
Your site’s speed is one of the most important parts of having a user-friendly site. Without a fast site, your potential customers are not going to want to stay around. When was the last time you stuck around on a site that was going more slow than normal? Those people who are searching around for products and services on the Internet want fast response times so they can get what they want as soon as possible.
- Ensure Your Site Is Mobile-Friendly
It used to be that having a mobile-friendly site was an option when you have a site. However, it’s no longer an option – it’s a requirement. More than half of Google’s searches are done on mobile devices, so this is what you’ve got to do if you want to get more customers onto your site.
- Offer Multiple Payment Gateways
When it comes to your e-commerce site, you want to ensure you’re offering multiple payment methods. Some users are going to want to pay through Paypal and others will want to pay through their bank. The more methods you offer for customers to pay with, the more likely they are to make the final purchase.
- Make Sure Your Best-Selling Products Are Easy to See on The Homepage
A good idea to make your site user-friendly and increase your profits is to put your best-selling products as features on your homepage. You can easily do this with whichever design theme you’ve chosen for your site. This is going to ensure that your customers know which products are the best in your arsenal and make their choice easier. Plus, you should avoid common mistakes other platforms do.
- Give Customers the Opportunity to Make Wish-Lists
And lastly, a fantastic way to improve your site’s user-experience is to allow your customers to make wish-lists of the products they’re looking at. Many customers might not have the money right now to buy what they want, but they want to keep them in mind for the future. You can ensure that they come back and buy those items by giving them the opportunity to build wish-lists right on your site.
Making your e-commerce site user-friendly isn’t an option – it’s a requirement if you want customers to buy your products or invest in your services. A great idea to expand user-base would be to engage in social media promotions!