In business, exposure is key to success. Simply put, the more people who know about your business, the more potential customers you can attract. Unsurprisingly, digital marketing has become increasingly important for small businesses. Yet, traditional marketing forms –– like ads on TV, radio, and billboards –– can still present tremendous value for ingenuitive business […]
Why Businesses Prefer Paid Over Free Advertising?
A dilemma that most business marketers face these days is whether to go for paid advertising or free. You have a budget. And to perform better than your competitors, you will have to align your marketing initiatives towards the best performing channels. And you have to accommodate everything in this budget. And, it goes without […]
Some Twitter advertising formats for advertisers
In a few years, Twitter has become one of the most powerful social networks in the world with over 310 million monthly active users and 83% active users on mobile. Exploiting this tremendous user base, Twitter gives the opportunity to all advertisers to create and instantly share ideas and information with their customers and prospects, quickly, […]
RevContent Aims to Change Perception of Native Advertising
Native advertising, also known as advertorials or sponsored content placed on someone else’s platform, is increasingly being used but still carries the reputation of a used car salesman compared to how audiences view content marketing. Companies like RevContent are working diligently to try that perception of native advertising and prove that, by increasing quality content through new […]
9 Most Effective Advertising Techniques
Creative advertising techniques are communication tools that a company uses to draw attention, engage minds, trigger emotion and change popular perceptions. All of these can result in clicks, calls, and customers. You can make stronger advertisements if you deploy techniques that will work best for your product or service, be it in the traditional, digital […]
Define Indoor Advertising Media
Indoor advertising media can be categorized as: 1. Brood Cost Media: Advertisers use two types of broad cast media to reach target customers. Television: Television is the latest medium of mass communication. It can create audio-visual impression. It makes appeal through the eyes and the ears. Television is becoming popular in India since the inception […]
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