A product may be a physical "good" or a "service" or a blend of both. You need to understand this view very thoroughly. It’s easy to slip into a limited, physical-product point of view. We want to think of a product in terms of the needs it satisfies. If a firm’s objective is to satisfy […]
5 Tips For Accomplishing A Smoother Rebrand
Dunkin’ did it. So did IHOP. And Slack. They all rebranded in one form or another and lived to tell the tale. Not all companies earn kudos after taking the rebranding route, of course. Lots of them get D- grades from the public. At that point, they can try to make the best of bad […]
The Art of the Backup Plan: How to Protect Your Business in 2021
2020 was –– to put it mildly –– a difficult year for just about everyone. While a once-in-a-generation pandemic was impossible to predict, it is worth noting that many businesses were able to survive this unprecedented challenge because they had numerous contingency plans in place. If business leaders should take any lessons from 2020, it’s […]
Top 5 Group Chat Apps for Business in 2020
Texting via chat has become the new way people talk and literally the main communication channel used worldwide over the last decade. Every social network and most commercial websites have a chat functionality. We all have at least one chat app on our phone, while most use a few in parallel: for sharing pictures with […]
5 Great Tips to Welcome Your New Tenants to Your Rental
The residential rental business is one of the largest industries in the country. The market in the United Kingdom has been growing steadily at around 3% a year. Some landlords are a lot more successful than others. One of the factors that sets them apart is their commitment to customer service. A 2017 article from […]
5 Tips for Streamlining Your Small Business Processes
Small business owners have big to-do lists. After client meetings, sales calls, and employee trainings, product development still has to happen. Payroll still needs to be submitted. Accounting is a headache that never ends. Before you lose your mind trying to balance everything, you need to make a plan. Your sanity, not to mention your […]
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