Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for the software giant, a person familiar with the plans confirmed to The Associated Press on condition on anonymity because the deal has not been formally announced. The Wall Street Journal first reported the plans. Citing people close to the situation, […]
3 Mistakes That Every New Business Owner Makes
Are you a new business owner? Chances are that you have already made one or more of these mistakes. It is better to figure the common pitfalls out early on. So, here is a list of 3 very common mistakes that you really need not be ashamed of if you’ve made them – since you […]
Coca-Cola Marketing Chief: It’s Not All About Big Budgets
Coca-Cola says its marketing isn’t only about “big budgets” and that the company still has a lot to learn from new start-ups. Aedamar Howlett, marketing director for the brand’s Ireland and UK arm, spoke at a the Youth Marketing Summit Wednesday where he explained that the business is far “broader than people are aware.” “We […]
Maverick Mattress Biz Wakes Up Tired Industry
When a consumer brand sets an entirely new benchmark, you know they’re on to something big. Very big. This is the case with Nolah, an entrepreneurial, technology and cause-driven mattress company spurring a marketplace movement with a distinctive—and decidedly successful—business model that’s resonating in today’s modern, more empowered marketplace. This “sleeper” turned industry pioneer is […]
Is A Masters In Digital Marketing Worth It?
Digital marketing is poised for a nearly double digit growth for the foreseeable future. Quite a few universities have latched on to this growing demand and have started offering MBA degrees that offer specializations in digital marketing. While there is no gainsaying the fact that there are tremendous career prospects for digital marketing, is such […]
Influencer Marketing; An Extension To Word-Of-Mouth Marketing – Skilled Way Of Reaching Out
One of the most effective and the hottest ways of bringing your brand in front of a huge target audience is influencer marketing. Why is it so? Because it works perfectly for all brands! Brands can connect with their target audience in a more organic way through influencer marketing as compared to the conventional forms […]
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