Reliance Brands intends for 50% stake with the management rights in its joint venture with Italian Fashion Apparel maker that owns the jeans brand, GAS (Grotto Apparel Sportswear). This strategic partnership for the Italian company with India‘s largest private sector will enable it to gain ground in the Indian market. If things fall into place, […]
New Video Reveals Mike Rowe as 2011 Lee National Denim Day Ambassador
Mike Rowe, creator and star of the Discovery Channel’s “Dirty Jobs”, has been named the 2011 ambassador for Lee National Denim Day, one of the country’s largest single-day fundraisers for breast cancer, benefiting the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). To announce the big “reveal,” Rowe bares his boxer briefs in […]
Sheryl Crow Launches Bootheel Trading Co., Eco-Jeans
Musician Sheryl Crow plans to launch an eco-friendly jeans and clothing line called Bootheel Trading Co. Bootheel Trading Co., launched with the help of clothing company Western Glove Works will offer clothes made from fair trade cotton and denim. The company will focus on affordable, eco-friendly jeans and tops. Sheryl Crow is known for her eco-friendly life […]
ADIOS DENIM WOES – YOUNGSTERS AND ALL
ADIOS DENIM WOES : YOUNGSTERS AND ALL It is the holy grail of fashion, doesn’t wear out for years and is a staple in everybody’s wardrobe, irrespective of the age, gender, class or fashion knowledge. It looks good with a rugged tee shirt, a formal upper, a flowing kurti or a basic ganji. It […]
Denim: Look who’s making them!
So you got this great pair of jeans during your Europe trip which, to you, symbolizes the European fashion. Well, what you don’t know is, the jeans were probably made in Bangladesh! Bangladesh emerged as the largest supplier of denim clothes to Europe, commanding 27 percent market share during the first half of 2006, local […]
Best 7 Sizzling Indo Fusion Wear Idea
‘Add Videshi Touch to Your Desi Wear and Desi Touch to Your Videshi Wardrobe’!’ When Desi Avatar needs a revival, adding the Videshi touch to it is the ultimate survival! Yes! We are talking about giving the right edged classification to all your Desi Avatars. Indian outfits are the epitome of perfect Desi culture and belief. […]