Cultivating a strong corporate branding should be every organization’s goal. After all, doing so can bring in a lot of opportunities – from more leads and significant sales, to prestigious marketing partnerships. Below are some tips for nurturing a company’s brand, and making it stand out from the competition. Think in the long-term.The people behind […]
Case Study of an “Out of the box” media initiative
With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]
Get Better ROI On Your Website Today
Every entrepreneur and business owner is familiar with the term ROI. However, when it comes to their business websites they have little or nothing to say when talking about ROI. The overwhelming amount of information in the digital world can trick even the sharpest mind. There seems to be one to many online marketing strategies […]
What if other tech companies were to come up with their own ‘Spectacle’?
Technology has a way of making our lives more connected, efficient and memorable. The newly launched Snapchat Spectacles will make recording memories easier, as well as provide a way to capture memories from our perspective in a cool and stylish way. Tech geeks have been raving about the spectacles ever since it was announced, and […]
Perfect Web Design Trends For 2017: Your Surefire Way To A Better Search Engine Rank
As we’re just 5 days to welcoming 2017, a year which wouldn’t be plagued by the news of so many of world’s greatest performers and artists bidding goodbye forever, the biggest thought in the mind of the designers are the trends that are going to define designing in 2017. Every year sees new trends coming […]
Why Content is Not King
Content Marketing is the buzzword of recent years. Seth Godin, the marketing guru and author of 17 books, once said that, “Content marketing is the only form of marketing left.” All this culminated to the phrase = Content is King. Content drives traffic, content drives shares, content makes you famous! But is it, really? Who’s […]
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