“Content is king” this is one concept that has been famous for a long time now. Truly, a website content, whether it’s text, images or videos, generates not only traffic and leads, but a serious amount of revenue as well. And that’s why content marketing is absolutely necessary for the development of eCommerce platforms. Applying […]
10 CRO Statistics to Help Improve Your Marketing Strategy
For most of the companies, Conversation Rate Optimization (CRO) appears as “too good to be true.” But for those who are serious about growth, these are golden pearls of knowledge.
What Google’s Mobile First Update Means for Your Marketing Strategy
Google has at last rolled out a “mobile first” algorithm that favors smart phone users over desktop audiences. This may be the most revolutionary update since Hummingbird, and the transition will come with some exciting features that will enhance user experience, changing the way you think about SEO and digital marketing. Understanding the Mechanics Artificial intelligence […]
Things to Keep in Mind when Creating a Data-Driven Marketing Strategy
Marketing has always been part science and part art, with the vast majority of changes throughout the history of the industry affecting this ratio. Today, due to the spectacular computing powers and cloud computing, the ratio is moving to the science side, as data becomes lauded every so increasingly. There are good reasons for this. […]
How to Create a Marketing Strategy That Works for Your Business
For a business to grow, marketing is usually a key point. You’re required to have a marketing strategy that has clearly defined aims and goals as well as a map as to how you will achieve these goals. But how do you create a marketing strategy that works for your business? Create a plan It is always […]
How to Start a Video Marketing Strategy
A video is one of the most useful resources a marketer can have. It is essential to use video to captivate and engage your targeted audiences and potential clients. This tool helps generate new leads as well as intrigue the ones you already have and can be measured to determine whether it is producing a […]
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