Reliance Industries signed a 20-year license agreement with the UK’s pioneer retail brand, SuperGroup to launch SuperDry in India. Superdry is one of the most looked after brands globally with celebrities like David Beckham and Pippa Middleton opting for it. Though Superdry is one of the most desirable brands, it is affordable in comparison with […]
Mickey Mouse to be the new brand ambassador of Mumbai Indians owned by Nita Ambani
Mumbai Indians with an international appeal is invariably known for its peculiarity for introducing something innovative. With its association with Walt Disney, this time it has once again proved its exclusiveness. This banding together of Mumbai Indians and Walt Disney surely opens up new doors for brand innovativeness. Other than the acquisition of the most […]
Michael Jackson. NOT A SCANDAL BUT AN INNOVATOR!!!
Michael Jackson Innovating Contemporary Performance Practices. We are witnessing, at the beginning of the XXI century, a comeback of the original concept of performance (defined as the representation of an artistic product before an audience), and, also, a return to the ancient performance model, mainly characterized by great spatial and temporal coordinates (ex. […]