It is known that people prefer to do business directly with other people instead of companies. They seem to think that it makes the process more genuine and trustworthy while corporations are only looking for profits and not really for their customers’ happiness. And this is one of the reasons why personal branding is so […]
4 Tips for Developing Strong Corporate Branding
Cultivating a strong corporate branding should be every organization’s goal. After all, doing so can bring in a lot of opportunities – from more leads and significant sales, to prestigious marketing partnerships. Below are some tips for nurturing a company’s brand, and making it stand out from the competition. Think in the long-term.The people behind […]
Why Do You Need to Develop a Personal Brand for Your Company?
It seems like branding is a buzzword used by marketing firms across the world. There’s a reason for that: it’s important. It’s more than just a logo or color scheme. It’s your identity. It’s who your business is. A good way to think about the brand of your company is to humanize it. Is your […]
Crack Your Online Branding Strategy with New gTLDs
With the new gTLDs most brands have a whole new clean slate and platform to plan their branding strategy on. If you are still wondering why you should consider getting a gTLD for your website, just think about the search algorithm. The new top level domain acts like a signal to the algorithm that it […]
5 Tips for Building a Personal Brand After Earning an Online Accounting Degree
Whether you are considering enrolling in an accounting program online or about to graduate it’s never too early to start thinking about creating your personal brand. Creating a personal website or developing an elevator speech may seem like strategies for those in creative industries, but the ability to showcase strengths is a critical skill for […]
From Death To Branding Icons
Death is hot…not for the common multitudes but for the corporate personalities. The sad demise of celebrities paves them a way for milking money. Celebrities are the ultimate, sexiest and most glamorous brand endorsements. They gain more value and popularity after their death than they were alive. Branding these popular guys as FMCG (Fast Moving […]
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