Citizen journalism portal GroundReport.com has added Groups– functionality that enables anyone to create a customized digital publication free of charge. Founder Rachel Sterne said she was inspired by a discussion at the Networked Journalism Summit organized October 10th by media analyst Jeff Jarvis. During a public dialog between Sterne and NowPublic chairman Merrill Brown, […]
How Startups Can Gain Early Exposure and Visibility
When we speak of building a business, having a great product to sell is but a small piece of the equation. It’s certainly the vital and foundational pillar, but you aren’t going to achieve initial (let alone lasting) success on the basis of a good product alone. For starters, you need to connect with someone […]
How Best to Promote Your Website
Businesses large and small face similar challenges when it comes to marketing. You need to solidify exactly what your company’s message is, as well as who your audience for that message is. One you have the ‘who’ and ‘what’ figured out, you then have the hardest task to tackle: how to reach your audience. The […]
The Ins and Outs of Integrating Content Marketing and Link Building
Link building and content marketing are two distinctive marketing activities which could be used in conjugation with each other. The terms link building and content marketing are used for referring to different marketing activities that have distinct strategies, scope, as well as purposes. They may not be the same but you could still employ both […]
6 Inexpensive Ways to Market Your Business Online
We all know how important marketing is to improving our brand recognition and boosting sales, but when you’re on a small-business budget it can be difficult to afford quality marketing strategies. Internet marketing offers some relief, though, with dozens of free or inexpensive options to help promote your business. Here we list the best ways […]
The Poisoning of Flint Michigan’s Drinking Water
This story was on the front page of the New York Times on January 20. Pretty shocking story. But if you look into it, it’s been all over the front pages of the state press in Michigan for months. Local papers and MLive have been talking about it nonstop for at least five months — that’s […]
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