A more positive possibility to open the gate to democratic rule and political and socio-economic transformation has emerged in Egypt following the resignation of Hosni Mubarak who ruled the country for over 30 years continuously as a president. "We are the great people; we have done something great. This is what every dictator can expect." […]
Strategos and Trump’s way
Strategy is derived from Greek word Stratagos meaning Divine Spark. In simple words strategy is defined as “Science and art of employment of all the elements of national power to secure national interests” human mind is predictable as we humans like to follow patterns and feel secure in them. Human mind is programed in tactics […]
3 Things to Look for in a Partner
Not long ago, outsourcing was a defensive play. For many firms, it’s now an offensive strategy. In contrast to its past iterations, Deloitte’s 2018 Global Outsourcing Survey found that cost optimization is no longer the reason — nor, in fact, among the top five reasons — why corporations outsource. In fact, the survey of 500 […]
Case Study of an “Out of the box” media initiative
With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]
2 Things to Keep In Mind When Raising a Child
Nobody is ever ready to have a child, but when you do, it’s very important to understand the psychological nuances in raising one. A lot of care and thought must be put into raising a child because their behaviour for the rest of their life is very much based on their childhood development. So, here […]
Maximize Your Campaign Effectiveness With An Influencer
Influencers are individuals who are active on various social media platforms such as Facebook, Twitter, YouTube or blogs. True influencers have a certain impact on their followers and, when chosen carefully, can boost your brand’s image and visibility in the market. Contrary to the past, companies nowadays now employ the help of influencers more often […]
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