Modern living does come with its fair share of troubles and annoyances. It is true that we are living in the information age, but this can be considered both a blessing and a curse. In all honesty, we are all a bit overburdened by information we are faced with on daily basis, forcefully. You don’t get to choose what you are exposed to these days, and this can be quite annoying.
Marketing might be one of the biggest sources of daily annoyance for an average person, but it is a necessity, so we persevere it. This doesn’t mean that its effectiveness isn’t suffering because of it. I mean, it is quite obvious that it is hard to be heard if you are surrounded by a crowd of people who are shouting, even if you are shouting as well. The other problem is that people keep making marketing mistakes that annoy their audience. I mean, how many times have you seen a TV ad and gone “What the hell is that?”. If you want to raise the effectiveness of your marketing, you need to keep a couple of things in mind.
Wasting people’s time
This is by far the most common marketing mistake. If you are given a chance to promote yourself, don’t go on for ages about things that are not important. If you are selling a product that people are familiar with, don’t go off reciting each and every of its features and capabilities. Tell your audience what sets it apart from every other competitor on the current market. Is it the price? Maybe it’s the quality design? Does it have a feature no one else has? Focus on the things that make you and your product unique, and stop expecting that someone will immediately devote their time to see your commercial even if you are a strong brand.
Advertising to the wrong people
Of course, people are going to get annoyed if you attempt to sell them something they have absolutely no use for. No matter how well designed your marketing campaign is, you can’t sell a product to somebody who is just not interested. Attempt to find the right crowd for your product and inform them that they might want to take a look at your product since it might solve a specific problem for them. This will both ensure a better response and effective marketing, without chasing anyone away.
The time of hawkers has long passed. Don’t be overly aggressive with both your style of marketing and your approach when creating marketing material. If your audience gets the feeling they are being pushed into a decision they, are likely to back away and ignore you. You need to explain the idea behind your product or service and how it will help them out, without telling them they HAVE TO try it. The imperative tone is not something people react well to these days.
Strive to be interesting
Presentation is the key to good marketing. If you manage to tickle people’s interest and entertain them, they are far more likely to listen to what you have to say. If you are dull, they will simply ignore you. Printed ads are a great example of this. Handing out flyers or having an ad in a magazine might not get you the attention you desire, but by making them a bit more interactive and clever, you are guaranteed to have a better success rate. As far as video and radio ads go, you also need a compelling and entertaining voice to represent you. There is nothing worse than forcing people to endure a dull presentation. Even if they see the point behind it, most people will be put off from having anything to do with you because they got bored out of their skulls.
Some people like to argue that even annoyance is a form of attention, but you are not a little boy trying to get a girl’s attention by pulling her hair. You need to be able to get people engaged and genuinely interested if you want to have any success in the marketing game. I’ve never seen Coca-Cola produce a single piece of annoying marketing material, and they seem to be doing rather well, don’t you think?