The new craze is Pokémon Go. This app has been one of Nintendo’s most successful ventures to date. It has been downloaded over 75 million times and people are playing it all over the world. This provides a wonderful opportunity for businesses to turn this into an income-generating opportunity.
So how can companies start making money off the Pokémon Go craze?
Use Nearby Gyms/PokeStops to Attract Customers
One thing that the Pokémon Go app has done is change business marketing for ever. What makes Pokémon Go different is that it’s an app that’s all about leaving your house and walking around the city. It uses augmented reality to place Pokémon in the real world.
What every business should be looking for is PokeStops and Gyms. These two in-game features will attract foot traffic in great numbers, and people will go to great lengths to go to these places because they have a lot to gain.
There’s no official map, but you can use the online map of portals known as Ingress. This matches up with where they actually are, so this is one workaround you can take advantage of. Bringing foot traffic in like this is one easy way of getting more eyes on your brand.
Throw Down Lures to Bring People In
One of the things to avoid when playing the game is walking around for no reason. Instead, you need to head out for the lures. Small businesses are using these lures to bring people into their premises. A lure will increase the number of Pokémon in an area for about a half-hour.
It’s a massively powerful tool to take advantage of. Purchase this in-app feature and throw it down in your place of business. Provide some free charging stations, and maybe even some free drinks. You’ll be shocked at the number of people who come into your store. All you have to do is make a couple of sales per day to cover the cost of the lures.
Create Competitions with Gyms
Gyms can be battled over. They’re like virtual territory that players compete over. One way of handling this is to provide a bit of competition. You can quite easily find out which team owns the gym in your area. Put up a board that says members of the team that owns the gym can get discounts. Keep track of who’s winning and you’ll be shocked at how many people will come by.
The CEO of Your Virtual Office London said, “We have found that our clients are increasingly using this tactic to bring people to their place of work. We have done the same because it is a promotion that is both fun, engaging, and it leads to sales.”
Find the Pokémon Yourself
Sometimes your business might be positioned nowhere near a Pokestop or a gym. This makes it almost impossible to take advantage of additional foot traffic. To get around this you should consider going to where a Pokestop or a gym is. Take your business on the road and market your company there.
There are lots of ways you can get creative with this. Set up a stall where there just happens to be a Pokestop. If there’s a gym in the park you could hold your monthly barbeque, there.
It’s the same principle as if the Pokestop was positioned in front of your business. Think about ways you can get more eyes on your brand.
Promote Your Pokestop on Social Media
Make sure you promote your Pokémon Go marketing efforts on social media. Write about the lures you’re throwing down and the Pokémon that have been seen in your locality. A lot of avid players are using social media to find the rarest Pokémon.
Last Word – Is this Just for Kids?
Believe it or not, this is not just something that the kids enjoy. More and more adults are picking up the game and finding it addictive. Businesses in all niches will quickly discover that a lot of their target audience consists of Pokémon Go players.
But you need to start taking advantage of this now while the trend is still hot. Delay your efforts and you could find that the fad has faded and people have moved onto the next thing.
How will you use Pokémon Go to market your business?