Cape Town – FoneLife Pty Ltd announced it will produce the next big consumer technology exhibition and tech talks from July 28th – 30th, 2017 at Cape Town Stadium. Pre-registration for exhibitors has already opened on their website. The event is tipped to be the largest Consumer Technology event in the southern hemisphere.
Today, the world revolves around consumer technology. This is most appreciated in terms of communications where you seldom see people without their smartphones in their hands. This nifty communication device has emerged victorious as an unmatched piece of technology that everybody now believes is a must-have.
People depend on their smartphones and mobile devices. The beauty of having this device is that anyone can enjoy the advancement of technology in all aspects of daily living from careers and networking to shopping, banking, and more. This is the foremost reason why it is essential to explore all the possibilities that consumer technology can offer.
The exhibition highlights 11 exhibitor tracks guaranteed to enhance anyone in business interested in how consumer technology will grow their business.
The Business track where the latest in mobile technology is expected to be displayed along with network plans and packages for both individual and business consumers is one of the 11 tracks. App developers will showcase their works for mobile businesses. Innovations on lifestyle, travel, home, auto, and games are tracks that will ensure all aspects of telecoms and tech are covered.
The event will host several visibility opportunities for participants. A myriad of marketing strategies will be used to help top-up exposure, all of which are nicely outlined on www.fone.life. Aside from brand exposure, sponsors and exhibitors will experience a brilliant marketing strategy with the “Creature Marbles” game, where brands are able to cultivate trust among the consumers pre-event and ensure they list their stand during the event. The Creature Marbles game makes use of Augmented Reality games to attract and retain leads long after the event is over.
Establishing rapport and attracting a positive perception is easier with the game as interested customers are already present at the event. It will give you an access to a wide network of people which will provide a direct impact to sales, public relations, and visibility even to untapped markets. Think Pokemon go for exhibitions.
Whilst a lot of companies are aiming for an online approach in marketing, exhibitors will be able to realize how valuable face-to-face interaction with clients will be with the increased business leads upon a personal introduction of the products and services. This is great for start-ups who don’t get to reach their target audience on a personal level. It is like focusing a spotlight on your products thus a simplified marketing strategy that is within a reasonable budget.
The majority of people who attend exhibitions already have an interest in the products on offer. With this, there is a higher chance of turning prospective buyers into decision makers. There is power in being out there instead of just relying to old forms of marketing.
Research has shown the value of kinesthetic selling has greater product connection than any other form of advertising. When customers can touch and feel a product they are more likely to buy as once they have the product in their hands they feel like they own it.
An innovative marketing tool for attracting consumers to the event will also be featured. The Drone Zone, a major crowd pleaser, will be the center of attention and is a sure way to take brands sponsoring to a whole new level and into social media platforms.
This unique and new technology can instantly make demonstration videos go viral. Drone technology projections say that 40% of all product deliveries will be done via this technology in the next 5 years. South Africa is leading the world in this type of innovation.
Delegates attending the Tech Talks will have a variety of packages to purchase which will include access to the exhibition. Participants may choose from Ruby Education, Amber Marketing, Garnet Business, Emerald Careers, and Sapphire M-Commerce for the Tech Talks. Each track comes with entrance, parking, notepad and pen, post event videos and Drone Zone Access. Delegates can also upgrade for VIP access in order to have priority seating and lunches for 2 days. An Ultimate Delegate Pass, called the Tanzanite, will allow a participant access to all five tracks plus additional bonuses at the event.
FoneLife will also give rise to the Annual Peoples Choice FoneLife Awards to honor major breakthroughs in the consumer technology industry.
Among the most coveted awards are Best Mobile Phone, Best Network Provider, Best Startup, Best Business Award and Best CEO. Nominations are open online at the FoneLife website.
Whilst this isn’t the first telecommunications exhibition of its kind in Africa, it is the first consumer technology exhibition and tech talks that will be open to the attending public.
Bring the whole family to discover an exclusive look at premier technologies that will change the way we live, work and play. Discover the latest gadgets and mobile phones, apps and accessories all in the one place. The future is here. Prizes all weekend and giveaways nearly every hour for the entire three days.
Click here to visit the website http://www.fone.life
Click here for information on Cape Town
Click here for information on Australia