filed under: Business

Dunkin’ did it. So did IHOP. And Slack. They all rebranded in one form or another and lived to tell the tale. Not all companies earn kudos after taking the rebranding route, of course. Lots of them get D- grades from the public. At that point, they can try to make the best of bad […]

A better customer experience is good for business. This isn’t exactly a controversial statement. It has been accepted wisdom among business leaders for decades and hasn’t changed much during that time. It hasn’t needed to change.  The meaning of “better customer experience” certainly has changed, though. The digital transformation, what some call the “fourth industrial […]

The integration of cloud and on-premise applications is known as a hybrid cloud solution. There may be several different reasons why your organization would want to implement such a solution. Convenience and the need to access data across on-site and remote teams are common drivers. So is the desire to strike a balance between enhancing […]

As the practice of collecting, processing, and storing data becomes more complex, the value and quality of that information can be at greater risk. Those insights and trends leaders have come to rely on may no longer be accurate. And that can lead to the types of decisions and conclusions big data is supposed to […]

Leaders are often hyper-focused on growth, but growth without clear strategy is a recipe for disaster. In its early days, KIND Snacks’ founder Daniel Lubetzky tried to expand the company too quickly. He would take on large orders that were hard for him to fill and had trouble turning a profit. Since then, Lubetzky has […]