Charm you on your wedding day:
India has one of the most promising markets for gold jewelry for the elaborate Indian weddings. Every state prefers different types of gold jewelry, and truly they form an indispensable part in the union of two souls. However in recent times modern couples are shifting to a variety of other choices available in the markets such as diamonds, kundaan, jaadau and meenakari. To understand the current fashion ideologies and the changing trends in Bridal Jewellery we talked to proprietor and Director of eastern India’s standalone designer jewellery house – Siddharthaa Sawansukha.
What is the current demand of the market?
As you know India has a very rich variety of culture and heritage and its social fabric is so deeply rooted in our cultural sentiment that even today people are not okay to wear essentially lightweight jewellery or utility sets on their wedding. Design wise, there have been great changes, I will say, but people still cherish their old sentiments of wearing big, heavy pieces. Therefore though the market has opened up to new variants as in use of metal, texture, designs, fusion, it has not given up on the idea of heavy elaborate wedding pieces of jewellery.
These days many there are jewellery house who are offering diamond bridal sets at affordable price – what is your take on it?
I wouldn’t term diamonds as affordable, but yes nowadays there are clients who are inclined to invest in diamond jewellery. But diamond solitaries and engagement rings are in huge demand; couples are preferring diamonds for their big day. One cannot miss out on it.
How does Sawansukha Jewellers cater to clienteles, the would-be-brides?
Keeping in mind, ours is a vast range of collection from inimitable customized designs in diamond, to flamboyant designs in kundan, gold, and jadau. For bride of every caste and community we pay special attention to suit their tastes and demands.
The embellishments, craftsmanship and designs have to be neat and preferably modern.
Sawansukha Jewellers’s Bridal collection for This Wedding Season: Sawansukha Jewellers’s bridal collection is truly tempting in terms of designs, aesthetic and delivery. Every piece of Sawansukha is simply excellent and will definitely add charm to your bridal. They have wide variety of jewellery items which can be teamed up with traditional Indian outfit or modern wedding attires.
About the Company
For nearly two centuries the Sawansukha name has been intimately associated with the diamond trade. Today as one of India’s leading Jewellers’s this romance continues to find in exquisitely designed handcrafted jewellery in gold platinum diamonds and precious stones for retails and wholesale markets.