Are you someone who’s building a new blog strategy for 2016? Ideally, your blog should be one of the best tools for marketing your brand name and image. There should be a well-planned and consistent content marketing and blog marketing strategy in place to guide your online business. As long as building your online business is concerned, your blog is one of the most powerful resources. It is always easy to give in your 100% into a page but at the end of the day you’re left wondering whether anyone is paying attention to that page. Make this New Year the perfect time to take stock of your promoting resource and ensure that you’re using it in a way that best suits your business. Here are some strong blog strategies to take into account.
- Come up with some strong blog ideas: The basic place to start off with is to develop a perfect blogging strategy for the upcoming year. Ask yourself whether or not your audience cares about what you have to say to them. Try to know from your audience what kind of topics they wish to get from you. Utilize Google Keyword Planner to post ideas with the most heavily used keywords. Determine and analyze the stories that you can tell. Try and connect two ideas which were previously not related to each other and see how your audience reacts to it.
- Plan with an editorial calendar: Do you think your blog has a seasonal factor into it? Are there any services or products which you sell more during a particular time of the year? Always ensure that you’re using your blog to educate your readers. You may use an editorial calendar to plan out different message themes from one week to another. This can help you in visualizing the messages which you’re thinking of. Through an editorial calendar, you can offer a visual map for enhanced blogging strategy.
- Write attractive headlines: You work hard to create your message and you ensure everything goes perfect. But before you publish the post, you have to give it a quick headline. Slapping something right there and hitting the ‘publish’ button is not the right strategy to adopt. In the instant world of social feeds and search results, your readers will spend a few seconds to determine if they wished to read what you wrote. That decision will largely be based on the headline. So, write a catchy headline.
- Use a CTA word: By now you must have understood that a blog shouldn’t read like a commercial and it shouldn’t seem to be a sales tool throwing a list of advertisements to the readers. Go ahead and ask direct questions and invite people to comment on that. Invite people to buy and including a call-to-action word can often add that winning streak to your blog.
Once you have followed the above mentioned strategies, ensure marketing your blog in the best possible way. Take to social media marketing as that is the best way to attract people towards you within no time. Keep reading on blogging and wordpress to know more on tips and guide for maintaining your blog.