Any online marketing expert will be able to tell you that the one proven solution to a solid web presence is a professional, smooth landing page. There are, however, a lot of questions that need to be answered about this too, ranging from how the page is built to how leads are generated, and finding the answers to these questions is hardly ever easy. Here’s all you need to know.
What Landing Pages Are
The landing page is where the magic happens; it is the starting point of your online marketing, the first spot any user discovers when they look for information about your company or business. It is the most effective and the simplest method to engage an audience and to invite them to take an action. The landing page represents a single message you deliver to your entire target audience and is very specific in promoting one action, service, or product. When making your landing page, you must ensure a clean and simple design. Don’t try to cover too much; stick to one point and keep it coherent. The purpose is to make viewers click and try some of the things you are offering.
The more user-friendly and attractive the landing page is the higher are your chances of success from it. This is how you go about it.
Cleanliness and Structuring
The landing page’s primary goal is to clearly represent the business. Some things you can try to this end are using colors and bold images cleverly to make it look and feel fantastic. Put subscription forms and call-to-action buttons right where people can see them, and key converting elements should be contrasting with the rest of the design. Headings and subheadings should stand out too, and whitespaces should be used to your advantage.
The landing page should communicate its objective very clearly, so the first thing visitors notice is the headline. It needs to make a clear statement and push the principle value proposition. The other aspects can be introduced in subheadings. You have about 8 seconds to convince an end user that what you are offering is worth their time and attention, so you better design your site and content like your life depends on it.
Gain Their Trust
Landing pages must have trails of trust signals to make the business look reliable to the visitors. The best way to implement this is through blocks with testimonials which aren’t intrusive but are easy to locate and read. People obviously trust fellow consumers more than someone from the company and you can also incorporate likes, shares and star ratings as metrics of trust. It is a great idea to have a sliding carousel of testimonials as this doesn’t take up as much space as a list and is also visually appealing.
Clear Forms and Know your Audience
If you are incorporating a form onto your landing page, you will have less time to collect as much data as you can. Keep the forms really short and with as few fields as possible. Use simple and effective forms instead of clunky ones.
It is also vital that you know the user base you are targeting as this will affect the design philosophy tremendously. People from different demographics react to different design elements in different ways.
Mobile Friendly Is the Way to Go
It is vital that your page follows responsive design as there is tremendous variety when it comes to devices which are connected to the internet these days and their screen sizes and resolutions. Instead of designing a new page for every single platform, go for an integrated approach that works perfectly for all devices, all resolutions and also on touchscreens. The Bootstrap framework is completely responsive and scales data up and down depending on the accessing device.
These tips should go a long way in helping you design a beautiful, functional, and effective landing page for your business. There is a host of pre-designed, editable landing pages templates available for you to alter and use so that you don’t have to put in much effort, time, or money for designing the page but still come up with a professional and beautiful design