Communication with customers is one of the key aspects for a company’s success. To offer the right product at the right time, it is convenient to use email automation, which has many advantages for you as a business owner.
It saves your time
Automated emails won’t do all the work for you, but they will help you to organize and optimize your work in an efficient way. It is not necessary to watch every step of the email campaign as the system will do it for you.
It reduces the costs
As you don’t need a large team responsible for the campaigns, email automation will let you decrease your expenses without losing the quality.
It helps you avoid errors
We are all people, and we make mistakes. Using email automation allows you to be sure that everything is under control and works out right.
It makes emails relevant to the recipients
While traditional email campaigns imply that a message is sent to all the people in the list, email automation allows you to choose where, when, and to whom you want to send your message. As a result, more customers will receive the information that they need.
It is important to note that email automation allows you to make your emails individual for each recipient and send them based on the users’ actions. Such emails are called triggered, or behavior-based emails, and they are the core element of event-based marketing.
Sending automated emails based on specific events or actions can increase the productivity of your email campaign, enhance your brand’s reputation and build trust with your customers.
There are many types of triggered emails, so let’s have a look at some of them.
These emails are sent right after a user subscribes to the emails. For business owners, is it a great opportunity to greet a new customer, introduce the company, and make a good first impression.
Grammarly, for instance, welcomes their new customers and describes basic features available at their website.
These are messages sent to re-engage subscribers who haven’t interacted with your emails for a long time.
It’s a good idea to make such email eye-catching and interesting for your customers. Look how funny the Misguided reactivation email looks. In addition, the online store offers a code for free delivery to motivate a customer to get back on track.
Such emails are used to congratulate your customers. The occasions may vary – from his or her birthday to the company’s anniversary.
National Geographic, for instance, offers 20% discount to congratulate subscribers on their birthday.
These emails are sent to customers who have added products to their cart but failed to check out. There are many reasons why your customer left the cart abandoned. Perhaps, they have never had an intention to buy something, or they faced some difficulties during the process. Anyway, it is a good idea to send them a reminder of what they have abandoned.
Wizz Air sends an email with an active CTA button so that a customer can easily get back to the cart and complete the purchase.
These emails are system-triggered messages generated by a user’s unique behavior during a transaction. They include system notifications, order or shipping confirmations, password reminders, etc.
Choose the right service
To organize an automated email campaign, you will need a platform that may provide you with qualitative and reliable service. There are many of such platforms, but SendPulse stands out among others as it offers a combination of three communication channels – bulk emails, SMS, and web push notifications – that you can use within a marketing campaign to reach its maximum productivity.
Email autoresponders are available even for free plan users.
Using this feature you can create
- Automated series
Automation flow runs after a user is added to the list or subscribes. You can set the day, time, and a sender’s name for a series. It is also possible to activate SMS sending to those whose numbers you have in the list.
- Emails based on a date
Here you can set a condition that will be used as a trigger for an automation flow. For example, you can set the date of your company’s anniversary so that the system will send an email to your customers congratulating them and offering them a gift.
- Triggered emails
If your customer click on the link, opens an email, or, vice versa, doesn’t open it, you can send an automated email to them. More conditions are available on paid plans.
For those who want more features to make the campaign even more convenient and fast, SendPulse offers a great tool that creates automation flows based on different variables, conditions, and events. Automation 360 lets you not only welcome your new subscribers, thank them, or remind them about abandoned carts, but create your own events and track the path of each subscriber. This feature is available only on paid plans, but the prices are reasonable and you can choose the tariff suitable for your business.
How does it work?
First, you add an event that you want to track. Second, you create an autoresponder that will start with the event. You can add email, SMS, and web push notifications that will contain the variables from the event. When your customer performs an action, the data is sent from your site to SendPulse, and the event is triggered. Finally, your customer receives his or her first email based on their actions. For example, if a customer leaves goods in a cart, he or she receives a reminder motivating them to complete the purchase. Besides, you can keep track of conversions and those who achieve them.
There are seven blocks you can use to make your flow more effective. For example, you can add not only emails but also SMS and web push notifications. Using the ‘Filter’ block, you can send them to specific groups of people according to chosen conditions (age, gender, location, etc.). The block ‘Condition’ runs the next step in automation flow based on a user’s action. The ‘Action’ helps you to move, copy, delete subscribers and change variables for each contact. Finally, with the element ‘Goal’ you can specify a goal that you want to reach in an automation flow and determine an action that will be performed after the goal is reached.
SendPulse is a platform that offers individual approach to every one of your subscribers. With the help of its features, it is possible to reach the peak efficiency of your email campaigns. Besides, comfy interface and friendly support make SendPulse the best choice for your business.