This is simply the use of digital technology to display advertisements. The technologies can include things like LED, LCD, and projection which display streaming media, information, digital images, and videos.
Digital signage displays are most popularly seen in public spaces and transportation systems. Many of these include arenas, museums, hotels, restaurants, corporate buildings, exhibitions, and along the streets. This industry currently accounts for about $15 billion dollars of marketing expenditures and is expected to continue to grow rapidly over the coming decades.
What Do I Need For Digital Signage?
There are many components that go into making your very own digital signage display. Some of these components are listed below to give you a better idea of what they do.
Content – This is what you physical display on the digital screens. Businesses are constantly creating fresh content to keep current with today’s society.
Hardware – This is the physical stuff you think of when displaying media. This includes screens, media players, mounts, and network components.
Software – This is the program in which the content will be managed. An example of this is playback software on your media players.
Installation – This process includes everything from the start of a digital signage process all the way through the sign working. This means site surveys, construction, and final installation.
Connectivity – In order to rapidly change your content at any moment you need a hard line or wi-fi connection.
There are many moving parts that need to come together to make your digital signage marketing work. Having skilled individuals who are familiar with these components is necessary to the success of your marketing campaign.
Questions You Need To Ask Yourself
Before you get started on a digital signage campaign, there are a few questions you need to ask yourself to ensure its future success. These are listed below:
When do you want to have your digital signage running?
What is your budget for this type of marketing?
Where are you going to get your content from and how often will you update it?
Where do you want the signage to be? How many screens does it require?
By going through this exploration process you can get a better grasp on what your true intentions are for making this marketing endeavor work. You will be able to answer many of the questions about the components you need for the campaign, once you get through these preliminary questions.
Most Common Purposes For Digital Signage
Digital signage can be used for an array of purposes. We are going to look at some of the most common below.
This can be for information about a local traffic, weather, news, building directories, maps, fire exits, and traveler information. These boards are meant to help the public get the information they are looking for quickly.
Display screens are commonly utilized in many corporate environments to help inform employees of company news, messages, and other items.
Enhancing Customer Experience
Customers aren’t too happy when they must stand in line waiting for your services. You can easily make their experience better by including digital signage in your waiting rooms, gas pumps, ordering lines, and other places where consumers gather. This will allow them to perceive a much better experience with your business.
As you can see, digital signage is becoming a necessity for all types of businesses. This is such a simple form of marketing that allows you to change information and retain more customer interest at the push of a button.