Online boutique shopping portal farfetch.com has joined forces with the luxury alternative holiday company Black Tomato to create Globetrotter, a limited-edition collection of holidays loosely based around fashion. Globetrotter holidays are available until 29 May 2012 and will be customised to each traveller’s interests.
Globetrotter looks to promote independent businesses, home-grown artisans and clothing designers and local activities at each destination in order for tourism spending to benefit small businesses. Paul Brine, spokesperson for farfetch.com, comments: “At farfetch.com we endeavour to deliver a bespoke luxury service to our community, an ethos also endorsed by Black Tomato. We wanted to offer something new and exciting to our community so this partnership seemed like the ideal way to do this.”
The six destinations selected by farfetch.com are California, Miami, Morocco, Tanzania, Indonesia and Iceland. The tours feature advice from farfetch.com on what to wear, and Black Tomato experts will be on hand to offer advice on nightlife and shopping and to arrange activities. The tours include a visit to Yves San Laurent’s gardens in Marrakech, Great Gatsby-inspired tours of Miami’s art scene and personal shopping assistants. This is in addition to more loosely fashion-related activities such as a safari in Tanzania, underwater photography lessons in Iceland and wine tasting in California.
Hollie Moat, editor of farfetch.com, says: “Fashion is about people, places, culture and expression. To tailor-make your holiday to incorporate things like the vivid patterns and colours of Africa, or the building that inspired your favourite designer’s most influential collection, you’re not just wearing fashion, you’re living it.”
The online boutique shopping portal works with over 200 boutiques in 12 countries and recently received $18 million in funding to expand their business in North America, Europe, Brazil and Asia. This collaboration is set to strengthen their international position and is available from farfetch.com and blacktomato.com until 29 May 2012.